Product Marketing Manager, Asset Performance

The Product Marketing organization is responsible for outbound and commercial aspects of C3 AI's products. Product Marketing interacts with C3 AI's existing and prospective customers to bring the voice of our customers to our product roadmap; help drive product strategy; develop product messaging and positioning; enable sales with a robust portfolio of content; develop messages to support our GTM; help craft product pricing; engage with analysts; and work with marketing to run effective customer engagement and awareness campaigns.

Product Marketing is vital to growing C3 AI's business, influencing the product roadmap, supporting sales efforts with marketing collateral, and ultimately growing the Asset Performance Product Suite revenue.

Asset Performance Suite is one of the fastest-growing parts of C3 AI. As a Product Marketing Manager, you will be responsible for how C3 AI's Asset Performance products and tools are positioned. You will live the customer journey, help us define future innovation, identify and execute on market opportunities, build stories to help us engage current and future customers for long term success, all while differentiating us from the competition. Your impact will touch all parts of the company and help us fuel our growth across industries and buyers.

Our ideal candidate is a creative thinker with analytic and problem-solving capabilities, compelling storyteller, and able to transform complex needs and solutions into simple differentiated messages, while also having a passion for people demonstrated by engaging cross-functionally to deliver sophisticated products and solutions.

Responsibilities:

• Develop a deep understanding of Asset Performance products and C3 AI Platform. Must be able to train other C3 AI teams (Sales, Pre-Sales, etc.) on the products. Develop, own, and maintain training materials.
• Partner with Product Management to define market opportunity and influence roadmap priorities. Form opinions on the existing and potential roadmaps and advocate for specific roadmap components based on market research.
• Develop and track key business metrics for your products, evaluating the state of your business.
• Create and execute go-to-market plans for product launches and new releases. The GTM activities may include campaigns, webinars, updated content, etc.
• Develop compelling, easy-to-understand, comprehensive external product content (including proactively) to support sales and GTM efforts. The content may include data sheets and product case studies, website content, blogs, webinars, solution guides, product launches, competitive analysis, etc. The content may showcase existing products as well as new products.
• Act as a trusted advisor and maintain relationships with Product, customer-facing teams (Solutions, Services), Sales, Pre-sales. Develop bilateral communication channels to discover the voice of customer (and incorporate it into the marketing collateral) as well as share out new work and materials.
• Work with Marketing and other teams to enable appropriate product positioning and product materials on the C3 AI website; and run appropriate campaigns to create product awareness.
• Present with authority at industry conferences, panels, webinars, and customers and internal events.
• Work with Sales and Pre-sales to inspire, motivate and ultimately win customer business through the sales cycle; meet and interact with customers through the sales cycle.
• Occasional travel might be required (less than 10%).

Qualifications:

• Bachelor of Science in Computer Science, Engineering, Statistics, or similar field.
• Master of Business Administration (MBA) preferred.
• 4+ years of experience delivering compelling product marketing results and product revenue growth.
• Excellent verbal and written communication, and presentation skills.
• Ability to juggle projects simultaneously, working both independently and collaboratively across diverse teams.
• Demonstrable domain expertise in any of the following: digital content generation, enterprise sales collateral, enterprise go-to-market strategies, AI-based application development, or digital marketing and targeting.
• Experience managing and developing new product marketing programs with clear data-driven results.
• Experience managing product positioning, competitive analysis, and product pricing.
• Ability to develop product strategy and execute against strategic plans.
• Experience collaborating effectively with both sales and product management to achieve results.
• Demonstrated success in driving successful customer engagement leading to customer advocacy and partnership.
• Experience working with demand generation to evaluate business data to deliver high converting programs that result in revenue.

Candidates must be authorized to work in the United States without the need for current or future company sponsorship.