Content Marketing Lead

Maxar Technologies
dental insurance, paid time off, sick time, tuition reimbursement, 401(k)
United States, Virginia, Herndon
2325 Dulles Corner Boulevard (Show on map)
Dec 10, 2024
Please review the job details below. Maxar is seeking a dynamic Content Marketing Lead to drive growth and brand awareness for our U.S. Government team. This role focuses on transforming cutting-edge geospatial technology-solutions like space domain awareness and predictive change detection-into compelling narratives that resonate with our target audience.Initially, you'll work on a variety of initiatives: mostly growth and ABM (email, paid, campaigns, social), some comms (thought leadership, newsletters, blogs), and bits of PMM (messaging, launches, website, sales enablement). Maxar Intelligence is a provider of secure, precise, geospatial intelligence. We deliver disruptive value to government and commercial customers to help them monitor, understand, and navigate our changing planet. Our unique approach combines decades of deep mission understanding and a proven commercial and defense foundation to deploy solutions and deliver insights with unrivaled speed, scale, and cost effectiveness. What You'll Be Doing: Create, execute, and measure integrated marketing campaigns, product messaging, and content from ideation to delivery Produce engaging content across multiple formats in support of GTM activities: social media, advertising, demos, video, web copy, case studies, newsletters, and internal communications Manage marketing operations including tracking campaign performance, optimizing processes, and coordinating with cross-functional teams Develop and distribute internal communications materials such as all-hands meeting presentations, emails, and talking points Edit, review, and proofread all materials to ensure consistency and alignment with brand guidelines Conduct audience research and competitive analysis to guide campaign strategy and messaging development Collaborate with cross-functional teams to highlight our innovations, success stories, and company news Leverage analytics tools, such as LinkedIn and Google Analytics, to identify insights, create success metrics, analyze performance, and make data-driven recommendations to improve content performance Minimum Requirements: Must be a U.S. Citizen or permanent resident Approximately 5+ years of experience in a fast-paced marketing or communications company Experience managing and creating editorial calendars Ability to create content outside business hours, as events and news occur Experience producing B2B or B2G content, including social media, web copy, blogs, and leveraging SEO and analytics to track and improve performance Experience creating LinkedIn content and utilizing audience segmentation to drive revenue opportunities and maximize campaign effectiveness Strong writer and eagle-eyed editor; be prepared to share writing samples Proficiency in Microsoft Office, Figma, Asana, Hootsuite, Salesforce, or a willingness to learn quickly Preferred Requirements: Marketing experience at a technology or SaaS company Experience working in a Think Tank environment Passion for technology and national security Familiarity with AP Style and other writing standards Collaborative self-starter with a team-first mindset who takes initiative and drives projects to completion An exceptional writer with a knack for translating technical jargon into everyday language Flexible and calm under pressure, able to manage shifting priorities and handle multiple complex projects effectively Comfortable working with stakeholders at all levels-from technical engineers to seasoned executives A keen eye for storytelling and brand consistency Thirst for speed, bias for action and results Data-driven mindset with a willingness to experiment and learn Passion for technology and national security What's In It For You: There is a reason we boast awards like Best Employer, Best Place to work, Top employer, candidate experience winner. Our strength is in our people. Each team member makes a unique contribution to our collective mission. Health, Vision, Dental Insurance, and Employee Assistance Program 401K, with matching and immediate vesting Health Savings Account (HSA)/Flexible Spending Accounts (FSA) Options Unlimited PTO, 10 Holidays, and Sick Time Maternity and Paternity Leave Adoption Reimbursement Flexible Hours, Hybrid work options Tuition Reimbursement and Student Loan Repayment Pet Insurance And More! #LI-KC1 In support of pay transparency at Maxar, we disclose salary ranges on all U.S. job postings. The successful candidate's starting pay will fall within the salary range provided below and is determined based on job-related factors, including, but not limited to, the experience, qualifications, knowledge, skills, geographic work location, and market conditions. Candidates with the minimum necessary experience, qualifications, knowledge, and skillsets for the position should not expect to receive the upper end of the pay range. * The base pay for this position within the Washington, DC metropolitan area is: $81,000.00 - $135,000.00 annually. For all other states, we use geographic cost of labor as an input to develop market-driven ranges for our roles, and as such, each location where we hire may have a different range. We offer a comprehensive package of benefits including paid time off, health and welfare insurance, and 401(k) to eligible employees. You can find more information on our benefits at: https://www.maxar.com/careers/benefits The application window is three days from the date the job is posted and will remain posted until a qualified candidate has been identified for hire. If the job is reposted regardless of reason, it will remain posted three days from the date the job is reposted and will remain reposted until a qualified candidate has been identified for hire. The date of posting can be found on Maxar's Career page at the top of each job posting. To apply, submit your application via Maxar's Career page. Maxar Technologies values diversity in the workplace and is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.