Public Relations & External Communications Lead

BlueCross BlueShield of Minnesota
life insurance, vision insurance, paid time off, 401(k)

Dec 12, 2024
About Blue Cross Blue Cross and Blue Shield of Minnesota is one of the most recognized and trusted health care brands in the world with 2.5 million members. We're committed to reinventing health care to improve health for our members and the community. We hope you'll join us. How is This Role Important to Our Work? Reports to the Director of Public Relations & Internal Communications and serves as primary lead for the development and implementation of external communications plans that increase and elevate the visibility, clarity and value of organizational priorities with key stakeholder groups. The role will focus on core health offerings of Blue Cross and Blue Shield of Minnesota, with supplementary support of additional businesses under the same parent company. This role leads and oversees highly matrixed communications work that requires strong collaboration with peers as well as business partners. Additionally, this role manages the work and budgets of agencies and other vendors and has responsibilities as a primary communications representative with senior level stakeholders. Position also serves as a subject-matter expert on numerous products and programs across the core Blue Cross health insurance business. Responsibilities: Develops external communications and content plans that focus on advancing goals and building awareness around key issues and prioritized business activities Provides direct communications counsel and support to assigned senior leader clients, including message development, meeting presentations, issues management Ensures that all objectives are achieved and that communications are consistent, well executed and evaluated Establishes and maintains strong working relationships with internal and external partners to collaborate on points of constructive collaboration and alignment Effectively builds and manages relationships within the organization to achieve business objectives with internal communications support Manages time and resources accurately and independently Provides business and consumer focused internal communications. Nice to Have: Bachelor's degree Knowledge of health industry preferred Requirements: 7+ years of related public relations and/or internal communications experience. All relevant experience including work, education, transferable skills, and military experience will be considered. 1+ years of staff, team lead, or project leadership experience Strong writing/content creation experience utilizing brand journalism style Proven abilities in developing and implementing proactive plans for critical business issues and crisis management Strong writing and storytelling abilities for shaping executive engagements/presentations, press releases, website and company blog content Proven experience in effectively communicating with top-level executives and external stakeholders. Exceptional collaboration skills with the ability to partner effectively within a matrixed organization, and to work well across teams Demonstrable skills in writing strategic narratives. Proven ability to present complex business ideas, strategies and results succinctly and persuasively at a senior executive level. Highly effective writing skills and verbal presentation skills that drive impactful stakeholder action Compensation and Benefits: Pay Range: $100,000.00 - $135,000.00 - $170,000.00 Annual Pay is based on several factors which vary based on position, including skills, ability, and knowledge the selected individual is bringing to the specific job. We offer a comprehensive benefits package which may include: Medical, dental, and vision insurance Life insurance 401k Paid Time Off (PTO) Volunteer Paid Time Off (VPTO) And more To discover more about what we have to offer, please review our benefits page. Make A Difference Blue Cross is an Equal Opportunity and Affirmative Action employer that values diversity. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on race, color, creed, religion, sex, national origin, genetic information, marital status, status with regard to public assistance, disability, age, veteran status, sexual orientation, gender identity, gender expression, or any other legally protected characteristic. Reasonable Accommodation for Job Seekers with a Disability: If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to talent.acquisition@bluecrossmn.com. All roles require a high school diploma (or equivalency) and legal authorization to work in the U.S. Blue Cross and Blue Shield of Minnesota and Blue Plus are nonprofit independent licensees of the Blue Cross and Blue Shield Association.