Marketing Specialist II, Salt Lake City, Utah

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The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:

Job Description

Job Profile Summary:

The Marketing Specialist II will work with the tracking, reporting and coordination of marketing campaigns, programs and research in support of university marketing initiatives. This person will work independently and in collaboration with key marketing, university programs and strategic relations staff to establish new campaigns, track and report results, assist the department with budget and resource management, conduct market and program research, perform data analysis, interpret reporting and market research results, apply findings to marketing initiatives and heavily assist in such things as: initiating direct mail campaigns, establishing and overseeing a robust referral program, new program launches, program retirements and maintaining partnership relationships through development of marketing support initiatives.

Essential Functions and Responsibilities:

Develop, track and analyze research specific to university programs and partnerships.

• Conduct market research, analyze, report findings and provide success metrics.
• Develops surveys, focus groups etc. to test the effectiveness of campaigns and initiatives.
• Communicates research findings to the appropriate audiences.
• Plans and implements action items in response to research findings.
• Tracks and reports results.

2. Develops and implements marketing plans in support of programs and partnerships

• Ensures tactics are identified, appropriate, tracked, reviewed and assessed.
• Ensures quality standards are met.

3. Develops and implements procedures/processes/checklists in support of programs, partnerships and research initiatives in collaboration with key university project managers

• Creates plans, tracks results and measures progress.
• Develops marketing strategies and integrated plans in support of program and partnership objectives.
• Contributes to program and service messaging under guidance of marketing leadership.
• Performs other related duties as assigned.

Knowledge, Skill and Abilities:

• Qualitatively strong and adept with spreadsheets, data bases, analytics and statistical data.
• Exceptionally strong skill set in research practices: qualitative and quantitative.
• Strong in strategic analysis with the ability to review data and research findings, identify significant trends, identify implications and opportunities, then craft marketing initiative to address the issues.
• Must possess excellent writing skills.
• Highly organized and detail oriented.

Competencies:

Organizational Impact:

• Works to achieveoperational targetswithin job areas impactingdepartment, function, oroffice results.
• Work is performedindependently onmoderately complexprojects and assignmentswith some guidancerequired for directionand complex tasks. Setsobjectives for oneself to meet the goalsof projects orassignments.

Problem Solving & Decision Making:

• Responsible foremploying adjustmentsor recommendedenhancements tosystems and processes tosolve problems orimprove the job area's effectiveness while leveraginga systems-thinkingapproach.
• Problems faced mayrequire an understanding ofa broader set of issuesand job areas.

Communication & Influence:

• Collaborates with contacts typically within the job area to obtain or provide information requiring some explanation or interpretation.

Leadership & Talent Management

• May provide guidanceand assistance to entry-level professionalsand or supportemployees.
• Demonstrates the WGUleadership principles inall aspects of service tostudents, employees, andpartners of WGU.

Job Qualifications:

Minimum Qualifications:

• Bachelor's degree and 2+ years of related experience, or an advanced degree without experience.

Department Specific Minimum Qualifications:

• Bachelor's degree in marketing, business or a related degree required.
• Proficient in Microsoft Office with strong skills in Excel, PowerPoint, internet research and statistical analysis.
• Strong, demonstrated project management orientation necessary.

Preferred Qualifications:

Physical Requirements:

• Prolonged periods sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.

Disclaimer: This Job Description has been designed to indicate the general nature, essential duties, and responsibilities of work performed by employees within this classification. It does not contain a comprehensive inventory of all duties, responsibilities, and qualifications that are required of the employee to do this job. Duties, responsibilities and activities may change at any time with or without notice. This Job Description does not constitute a contract of employment and the University may exercise its employment-at-will rights at any time.

Position & Application Details

How to Apply: If interested, an application will need to be submitted online. Internal WGU employees will need to apply through the internal job board in Workday.

Additional Information

Disclaimer: The job posting highlights the most critical responsibilities and requirements of the job. It's not all-inclusive.

Accommodations: Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at recruiting@wgu.edu.

Equal Opportunity Employer: We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. #DEI