New

Principal Engagement Marketing Manager

Adobe Inc.
United States, California, San Francisco
Jan 15, 2025
Our Company Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! Come be a crucial part of the Engagement Marketing team at Adobe. We're looking for a customer-centric and data-driven Engagement Marketing Expert who will oversee our horizontal engagement strategy and execution, specifically around driving increased engagement among our dormant audiences, building trust with our long-tenure creative professional customers and new mobile audiences. As the Principal Engagement Marketing Manager, you will be responsible for creating and implementing strategies designed to engage customers for long-term success, specifically moving dormant customer to active ones, driving sustained use for mobile app customers and deepening reciprocal loyalty and trust with our customer base. You will collaborate on broader cross-functional initiatives with Regional Marketing, Product Growth, Product Marketing, Go-to-Market and Adobe.com partner teams. What You'll Do: Lead planning, execution, measurement and optimization of activations against delivery of CARR layer targets. Lead "Clearinghouse Process" prioritization for Creative Cloud Install Base. Maintain and execute against a learning agenda for customer insights. Work with cross-functional partners to build out 360 marketing plans and oversee execution, specifically performance media buying. Drive continuous improvement across KPIs including CTR, app launches. Develop reporting framework and collaborate with analytics to provide ongoing, regular cadence for campaign performance, key insights, and strategic learnings. Effectively partner across the organization: PMM, Growth, Go-to-Market and Product. What You'll Need to Succeed: Bachelor's degree with 10+ years of Marketing Experience with a deep experience in engagement marketing, including Mobile App engagement marketing Proven experience building test and learn plans that continuously improve program engagement through personalization, dynamic content, and creative optimization Ability to thrive in a fast-paced environment while prioritizing tasks and meeting deadlines with minimal oversight Excellent written and verbal communication abilities and strong problem-solving skills with a keen attention to detail Ability to navigate a matrixed organization and represent team with integrity and self-sufficiency A passion and track record for customer-centric marketing Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $131,600 -- $250,200 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances. Adobe is proud to be anEqual Employment Opportunityand affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law.Learn more. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, emailaccommodations@adobe.comor call (408) 536-3015. Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other's employees.