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Account Director - Automotive B2B Tradeshows

IPG DXTRA
vision insurance, parental leave, 401(k)
United States, Michigan, Detroit
Jan 18, 2025

**must be able to work hybrid in the Detroit office 3 days/week**
**must have the ability to travel ~25% travel annually (varies seasonally)**

Under the oversight of the group lead, the Account Director will partner with our clients focused in fleet automotive marketing to conceptualize, build and execute their experiential programs. Individual will have ownership of all account service functions to assigned portions of the business, including: relationship management, team operations, client strategy and agency growth.You'll support a high-profile client account and oversee about 20 tradeshows annually while leading various automotive B2B marketing initiatives.

Responsibilities:

Client Relationships



  • Build and maintain strong client relationships across a range of personalities and seniority levels.
  • Serve as a trusted advisor while providing strategic leadership to client stakeholders.


Program Oversight



  • Lead the planning and execution of ~20 tradeshows annually, overseeing vendors and suppliers to ensure seamless delivery
  • Partner with multiple internal client teams, including product, SMEs, and accessories, to align onsite needs.


Project Leadership



  • Manage suppliers and external agencies to ensure alignment with program goals and objectives.
  • Drive internal and external project meetings, ensuring deliverables are met on time and within budget.
  • Oversee creative ideation, collaboration, production, and execution of go-to-market initiatives.


Team Management



  • Direct and support a small team, including Sr. Project Associates, while fostering a positive team climate.


What we're looking for:



  • Strong leadership presence; comfortable leading client meetings and driving discussions
  • Proven project management expertise, including overseeing complex, multi-team projects
  • Knowledge of and ability to facilitate creative, account & production elements as it supports client strategies, objectives, tactics & program specs
  • Experience in overseeing JMW ideation, collaboration, coordination, production and execution of launch go-to-market initiatives for both internal and external audiences
  • Experience in developing, managing and coordinating key project meetings with client internal stakeholders and partner agencies
  • Ability to work and direct JMW disciplines as needed - to develop & execute client deliverables
  • Full understanding of an integrated marketing approach (both internal & external) with the ability to crossover client disciplines and areas of expertise
  • Ability to manage budget, scope and potential incremental business communication with client
  • Nice to haves:

    • Tradeshow management experience (working with vendors, securing services, etc.)
    • B2B marketing knowledge and experience.




Success Measures:



  • Deep trusted advisor relationships with the client
  • Flawless delivery of client commitments, exceeding client expectations
  • Positive team climate that inspires others to excel and deliver
  • Seen as a valuable leader of project and client teams


How you can support our culture:



  • You enjoy and succeed at working REALLY well with others
  • You support and contribute to a positive and productive cultural environment
  • You take your work seriously - but not yourself
  • Demonstrates an understanding of the value of creating a diverse, equitable, and inclusive work environment.


What we require:



  • 6-8 plus years of marketing/client services experience
  • Automotive marketing experience, particularly in B2B initiatives
  • Agency or agency management experience
  • Detail-oriented, with excellent written communication and PowerPoint skills
  • Strong project management, organizational and communication skills
  • Demonstrated skills in Jack competencies: Be Brave and Outcome Oriented, Be Focused on Delivering Business Impact, Be Curious and Committed to Learning and Personal Growth, Be Mission Led, Inclusive and Collaborative
  • Ability to travel ~25% annually primarily for tradeshows (varies seasonally)


....

In addition to gaining invaluable experience, receiving a competitive salary, Jack's comprehensive benefits package includes (but is not limited to):



  • Unlimited PTO policy
  • Competitive medical/dental/vision insurance plans with FSA/HSA and Dependent Care FSA options. Pet Insurance for those who need it too.
  • Employee Resource Groups and inclusive diversity programming and initiatives
  • Discount portal for everyday goods and services
  • Personal Development programs
  • Dedicated Mental Health resources including Headspace membership, Employee Assistance Program (CCA), and more
  • Generous Family and Parental Leave Policy (up to 18 weeks) with eligibility extended to all parents regardless of gender or primary/secondary caregiver status
  • Access to our parent company (IPG) Savings plan (401K program) with company match as well as an Employee Stock Purchase Plan (ESPP)
  • GM Supplier Discount on GM vehicle purchases/leases


Last but not least, we hold diversity, equity and inclusion to a high standard:

Jack Morton and Genuine are equal opportunity employers; we strongly value diversity at our companies. We do not discriminate on race, religion, color, national origin, disability, sexual orientation, gender identity, gender expression, age, marital status, veteran status, or any other basis prohibited by law. In 2022, Jack Morton and Genuine, as part of Interpublic Group (IPG), have been named to the Bloomberg Gender Equality Index (GEI), and Jack Morton has once again been designated a Best Place To Work For LGBTQ Workplace Equality by the Human Rights Campaign in their Corporate Equality Index.

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