Remote New

Sr. Marketing Manager - Government

Steelcase
United States, Michigan
Jan 23, 2025
General Information Country: USA State: Michigan City: Home Office Office Location: N/A - - - - - Date posted: 22-Jan-2025 Business Function: Marketing Position Type: Full-Time/Regular Description This position can be based anywhere in the US. We are hiring a Senior Marketing Manager in Steelcase's Enterprise Customer Vertical Marketing Organization. We are seeking a highly skilled and motivated individual to serve as Steelcase's subject matter expert (SME) for the government sector. In this role, the successful candidate will be required to become deeply entrenched in this key vertical market (Federal and SLG) and maintain a strong network of industry contacts across the country. The Senior Marketing Manager will play a critical role in identifying emerging trends, creating meaningful marketing campaigns, driving new product innovation, and ensuring the delivery of a superior customer experience. What You Will Be Doing: Become the go-to expert in the Federal Government and SLG customer vertical, staying current with industry trends, challenges, and opportunities. Develop and maintain a robust network of industry professionals and stakeholders. Identify and analyze emerging trends and unmet needs within the vertical market. Work closely with Sales, Marketing, Design, and Brand Communications teams to ensure alignment on go-to-market strategies that drive for greater competitiveness and profitability. Partner with the Sales Enablement team to create new marketing content and experiences to increase sales within your vertical market. Facilitate communication and collaboration across departments to support new product introductions and existing product portfolio enhancements. Develop annual business plans and marketing strategies to generate demand with purposeful messaging, targeted campaigns, focused marketing collateral, and directed merchandising. Engage with key customers and industry influencers to gather feedback and understand both current and emerging needs. Leverage data science, data analytics and internal research teams to identify, synthesize and monetize emerging insights and trends. Collaborate with the Portfolio Management team and Product Development Studio to refine current product offerings and new product development ideas that address specific needs within the vertical. Your Future Team: The Enterprise Customer Vertical Marketing team is motivated by a desire to address evolving needs within the workplace and improving user performance with the products and insights we provide. We are a supportive team that leverages each other's strengths and knowledge with a strong desire for continual development and success. As a team, we search for competitive solutions that support a client's brand while providing a customer experience that is second to none. We understand that there are a host of unique user needs within the vertical markets that we serve, and that those needs are both discovered and best served with a dedicated Marketing Manager as the single point of contact. We rely on the Critical Thinking Model, a close connection to the Steelcase sales team, our dealer partners, and especially our customers to gather market insights and to inform our marketing strategies. As we move to implement a new Organizational Operating Model, the Enterprise Customer Vertical Marketing team is being afforded a foundational opportunity where highly motivated, customer-focused individuals can make a significant impact on the future of our company. Who You Are: You have a strong desire to make an impact through your contributions to the ECVM team and the vertical market that you support. You have strong problem-solving skills and a proactive approach to uncover new marketing opportunities within your vertical. You can work collaboratively with cross-functional teams and can influence change across those teams. You have exceptional organizational and project management skills. You possess a passion for the Federal Government and SLG markets with a demonstrated commitment to delivering excellence in everything you do. You are curious minded with a willingness to be in the field and travel frequently to all (US) sales regions to engage with and learn from clients and industry professionals/influencers. Required Skills and Competencies: Bachelor's degree in business, marketing, or a related field. Excellent analytical, communication, and interpersonal skills. Demonstrated ability to work effectively in a cross-functional team environment. Proficiency in market research, trend analysis, and strategic planning. Ability to learn Steelcase's go-to-market strategies and strong linkages to Sales, Marketing and Channel Development functions with a solid understanding of the sales process. Preferred Skills and Competencies: Graduate degree (MBA) preferred or equivalent working experience. 5+ years of product marketing, agency, or in-field sales experience preferred. Who We Are: Steelcase is a global design and thought leader in the world of work. Along with our expansive community of brands, we design and manufacture innovative furnishings and solutions to help people do their best work in the many places where work happens. Why People Choose to Work with Us: At Steelcase, we put people at the center of everything we do. We understand the role of work and believe that it can bring meaning and purpose to the lives of our customers and our employees. We prioritize supporting our employees both in and out of work, in all aspects of their lives. When we bring our talents together, we make a positive lasting impact through our work and communities. What Matters to Us: More than qualifications, we're looking for talent and potential. We are proud to have a diverse and inclusive workforce, and we're always looking to improve our global community. We value applicants who are comfortable interacting with people different from themselves, building mutual respect and positive relationships. We invite people from all backgrounds and genders to apply. If we can make the application process easier through accommodation, please email us at myhr@steelcase.com. Steelcase provides employment opportunities to all qualified employees and applicants without regard to race, color, creed, genetic information, religion, national origin, gender, sexual orientation, gender identity and expression, age, disability, or veteran status and bases all employment decisions only on valid job requirements. We are proud to be recognized for our inclusive workforce by the Corporate Equality Index for the past nine years. Steelcase is a MVAA- Gold Level Veteran-Friendly Employer. Steelcase recognizes the amazing experiences and skills that Veteran's possess. We encourage all Veterans and Veteran Spouses to apply. Please see our Working at Steelcase Document for more detailed benefits and compensation information. If you're interested in Steelcase, but this isn't the right time or role, join our Talent Community to be updated on future openings in your area(s) of expertise.