Director, Enterprise Segment Marketing

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Adobe Enterprise Marketing team is looking for a Director, Segment Marketing, reporting directly to the VP, Enterprise Marketing. You will be a strategic hands-on leader responsible for developing and managing a segment-specific marketing plan, campaign performance and activation. This role will act as the bridge between the enterprise marketing function (Integrated Campaigns, Digital COE and Field Marketing) and sales, ensuring alignment of marketing efforts and performance with sales objectives, and translating overall marketing strategy into actionable plans that drive pipeline and bookings goals.

You will have a strong background in field marketing, integrated marketing, and sales enablement, with a keen understanding of how to analyze performance, recommend program and tactical optimizations, and adjust plans to meet business priorities. This role will also ensure the execution of marketing programs resonate with target audiences, accelerate the buyer's journey, and contribute to revenue generation.

What you'll do:

Marketing & Sales Collaboration

• Partner with sales leadership to align marketing initiatives with sales goals and pipeline objectives.
• Lead the creation of segment-specific marketing plans to drive engagement, account engagement, and revenue growth within key markets or customer segments.
• Act as a liaison between the marketing and sales teams to ensure timely execution of marketing programs that support field sales efforts.
• Partner with the BDR and sales teams to ensure the right tools, content, collateral, enablement and insights are available to maximize marketing impact.
• Collaborate with BDR teams to ensure quality pipeline creation and opportunity progression are aligned to marketing campaigns and sales outcomes.

Integrated Marketing Strategy & Execution

• Partner with Integrated Campaigns team and AMER COEs to develop and manage integrated marketing campaigns across digital, content, events, and executive marketing with a strong focus on driving account engagement, pipeline progression and ultimately bookings.
• Oversee the development of go-to-market strategies for key categories, sales plays, and market opportunities (e.g. industries) ensuring alignment with the overall marketing strategy.
• Collaborate with the broader marketing team, including digital, product, and content teams, to execute multichannel marketing programs that drive brand awareness and demand for specific sales segments.
• Utilize data-driven insights to identify opportunities for targeted marketing programs that will enhance sales outcomes.

Performance Analysis & Optimization

• Represent marketing in sales run-the-business cadences and own marketing performance reviews monthly and quarterly with sales and ecosystem leadership.
• Regularly monitor and report on the performance of marketing campaigns, providing clear insights into ROI, pipeline contribution, and impact on sales.
• Leverage analytics tools and sales feedback to recommend optimizations to marketing strategies, tactics, and budgets, ensuring alignment with business priorities and market conditions.
• Develop actionable insights for sales and executive teams that clearly demonstrate the effectiveness of marketing programs in driving growth.
• Drive continuous improvement in marketing strategies through experimentation, testing, and data analysis, refining tactics as needed to optimize performance.

Budget Management & Resource Allocation

• Manage the segment marketing budget, ensuring optimal allocation of resources to high-impact initiatives.
• Make recommendations on adjustments to the marketing budget based on performance metrics, market shifts, and sales needs.
• Monitor and track segment spend across campaigns and programs, ensuring cost efficiency while maintaining the effectiveness of marketing activities.

Cross-functional Leadership & Communication

• Collaborate with cross-functional teams, including content, creative, digital, and events, to ensure the successful execution of segment marketing initiatives.
• Act as a key advocate for the segment, communicating progress, results, and needs to senior leadership, including sales and marketing executives.
• Drive alignment between marketing and sales teams, fostering a collaborative environment focused on shared goals and outcomes.

What you'll need

• Bachelor's degree in Marketing, Business, or a related field required. MBA or advanced degree preferred.
• 10+ years of experience in enterprise marketing, segment or field marketing, with a proven track record in sales collaboration and integrated marketing programs in a high tech organization.
• Strong understanding of sales processes and the ability to collaborate with sales leaders to drive performance.
• Experience in managing cross-functional teams, with the ability to lead and influence without direct authority.
• Demonstrated ability to analyze marketing performance data and provide actionable insights and recommendations for improvement.
• Strong communication skills, both written and verbal, with the ability to present complex information in an accessible and compelling manner.
• Proven success in managing marketing budgets and optimizing resource allocation for maximum impact.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

Adobe is proud to be anEqual Employment Opportunityand affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law.Learn more.

Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, emailaccommodations@adobe.comor call (408) 536-3015.

Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other's employees.