New

Director, Field Marketing

Cision
$110,000-$130,000 USD
United States, Illinois, Chicago
130 East Randolph Street (Show on map)
Apr 03, 2025
At Cision, we believe in empowering every individual to make an impact. Here, your voice is heard, your ideas are valued, and your unique perspective fuels our collective success. As part of our global team, you'll thrive in an environment that champions curiosity, collaboration, and innovation, all while making meaningful contributions to the brands we accelerate. Join us in shaping the future of communication and building authentic connections that matter. Whether you're solving complex problems or driving bold innovations, your growth is our success, and together, we'll create the conversations of tomorrow. Empower your impact at Cision. Be seen, be understood, be you. About the Role CisionOne is looking for a results-driven Field Marketing Director to lead regional marketing efforts across North America. In this role, you'll work closely with sales leadership to develop and execute high-impact marketing programs that align with regional priorities, generate demand, and accelerate revenue growth. You'll lead and work hands-on with a small, agile team of field marketers, collaborating with the global marketing team to deliver integrated campaigns, live webinars, video content, and high-impact in-person events-all designed to showcase CisionOne's value and drive business growth. If you're a hands-on marketing leader who thrives in a fast-paced, high-growth environment, with a passion for optimizing multi-channel campaigns and building high-performing teams, this is your chance to shape CisionOne's regional success and make an immediate impact. Key Responsibilities * Lead Regional Marketing Strategy & Execution - Develop and own the North America field marketing strategy, aligning with commercial goals and objectives. - Partner with sales leadership to identify key regional opportunities and build marketing programs that drive pipeline and revenue growth. - Oversee multi-channel campaigns (events, digital, content, ABM, and more) to ensure strong brand presence and lead generation. - Monitor and optimize marketing performance metrics to continuously improve conversion rates, engagement, and ROI. * Sales & GTM Alignment - Act as the marketing partner to sales leadership, ensuring seamless collaboration between sales and marketing at every stage of the funnel. - Partner with product marketing and enablement - Partner with sales enablement and across marketing to ensure sales teams are equipped with tailored marketing assets, content, and insights to support engagement and conversion. - Lead regional account-based marketing (ABM) initiatives to drive high-value opportunities. * Oversee Content & Live Production Strategy - Partner with the global marketing team to create high-quality live and video content that fuels campaigns, showcases industry trends, and highlights the value of CisionOne. - Drive thought leadership by ensuring content is used effectively across campaigns, product launches, and sales enablement efforts. * Team Leadership & Budget Management - Manage and mentor a small team of field marketers, ensuring high performance and professional growth. - Own the regional marketing budget, allocating resources efficiently to maximize impact and ROI. - Establish best practices and scalable frameworks for regional marketing execution. Who You Are * Proven Field Marketing Leader - You have experience leading regional marketing efforts, developing strategy, and managing teams. * Sales-First Mindset - You thrive in sales-aligned marketing roles and know how to drive revenue impact. * Content-Driven - You understand the power of live and video content in creating engagement and demand. * Data & Performance-Focused - You make decisions based on metrics, testing, and optimization. * Agile & Innovative - You excel in fast-paced, high-growth environments and bring creative ideas to the table. Qualifications * 8+ years of field marketing, demand generation, or regional marketing experience in B2B SaaS or tech. * 3+ years of leadership experience, managing teams and driving high-impact marketing strategies. * Strong track record of collaborating with sales leaders to develop and execute effective marketing programs. * Expertise in content strategy, live event production, and multi-channel marketing. * Proficiency in marketing automation, CRM, and analytics tools (e.g., Eloqua, Salesforce). * Ability to manage multiple priorities, budgets, and stakeholders in a high-growth, fast-moving environment. As a global leader in PR, marketing and social media management technology and intelligence, Cision helps brands and organizations to identify, connect and engage with customers and stakeholders to drive business results.PR Newswire, a network of over 1.1 billion influencers, in-depth monitoring, analytics and itsBrandwatchandFalcon.iosocial media platforms headline a premier suite of solutions. Cision has offices in 24 countries throughout the Americas, EMEA and APAC. For more information about Cision's award-winning solutions, including its next-gen Cision Communications Cloud, visitwww.cision.comand follow @Cision on Twitter. Cision is committed to fostering an inclusive environment where all employees can be their authentic selves and perform at their best. We believe diversity, equity, and inclusion is vital to driving our culture, sparking innovation and achieving long-term success. Cision is proud to have joined more than 600 companies in signing theCEO Action for Diversity & Inclusion pledgeand named a "Top Diversity Employer" for 2021 byDiversityJobs.com. Cision is proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or other protected statuses. Cision is committed to the full inclusion of all qualified individuals. In keeping with our commitment, Cision will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please contact hr.support@cision.com Please review ourGlobal Candidate Data Privacy Statementto learn about Cision's commitmentto protecting personal data collected during the hiring process. For Individuals based in New York, Illinois, Colorado, Washington, and California, Cision is required to disclose a salary range for this role. This compensation range is specific to these states, however base pay may vary depending on a range of relevant factors. New York Pay Range $110,000 — $130,000 USD For Individuals based in New York, Illinois, Colorado, Washington, and California, Cision is required to disclose a salary range for this role. This compensation range is specific to these states, however base pay may vary depending on a range of relevant factors. Chicago Pay Range $110,000 — $130,000 USD