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Position:
Group Sales Manager
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Job Id:
229
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# of Openings:
0
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GROUP SALES MANAGER POSITION PROFILE
Reports To: General Manager - Position is Exempt
WHO WE ARE
The Heathman is Portland's magnet for artistic minds. Since 1927, the Heathman's unique atmosphere of cultured comfort has served as a muse for artists, creators, collaborators, thinkers, dreamers and doers. With its prime placement in Portland's cultural district, the Heathman is distinguished by reputation as a discerning retreat for the global citizen, and a haven for creative inspiration.
Heathman Hotel is managed by Aparium Hotels. Aparium was founded in 2011 to bring lifestyle service and accommodations to underserved yet distinct and important cities while maintaining and celebrating the unadulterated character of each. Each hotel in our portfolio is an individual, representing the People, Place, and Character of its community. Driven by the belief that the poetics of their surroundings should fuel all hospitality experiences, Aparium was born with an intense focus on unearthing the unforgettable moments unique to every city. Since its founding, Aparium has grown into a new kind of hotel brand, one that ventures off the beaten path, both geographically and philosophically. We are a sophisticated hotel brand known for our ability to combine the business acumen of large hospitality companies with the charm of boutique hotels, bringing the disparate forces together in bustling, growing markets.
WHO YOU ARE
You are humble and understand the need to work side by side with others; and you take feedback to make things better seriously. You collaborate with team members to create memorable events. It is quite natural for you to walk into a hotel and see the potential of the environment and how it could work for a variety of people, groups, events weddings, and meetings. The first thing you prefer to discover is the event space, thinking "how big is the ballroom and how many people does it hold?" or "I wonder what the rooms are like and how many suites do they have?". And for giggles, you are tempted to ask the front desk for a sales contact so you can take a tour. You enjoy being part of a couples "Happily Ever After".
THE ROLE
This leadership role requires the tenacity to build a team and network, it is not for the faint of heart. If you are known to have the grit that is associated with an entrepreneurial spirit, then we invite you to your next career opportunity. Overseeing the sales functions of The Heathman Hotel you will lead and develop your team's capabilities to identify and respond to market needs within an established market and hotel.
WHAT YOU WILL DO
- Uphold and role model the company's principles of People, Place and Character; and ensure your team and peers are also modeling the way of our values that drive collaboration, intuition and translocal hospitality
- Build and maintain a trusting and transparent relationship with all stakeholders, specifically taking the time to develop rapport and respect with the individuals of your peer group within the Leadership Team.
- Understand who the hotel is and what we aspire to be by following established practices and procedures; and projects the appropriate brand voice and image of each hotel to achieve objectives, public recognition, and acceptance
- Lead and direct the sales department in developing and executing the sales and marketing plan and refine their revenue forecasting; provide creative strategies to positively influence sales initiatives that drive revenue helping teams achieve their goals
- Coach your fellow Leadership Team Members by collaboratively helping them creatively solve problems when challenges arise; ensure the team receives the necessary learning and development to grow within their roles whether is functional training or soft skill development activities
- Clever in maximizing hotel revenue through effective pricing strategies for transient or group inventory, which is done by analyzing sales statistics against booked vs. consumed business; and having an educated understanding of the local market to determine client needs, occupancy potential, and desired rates
- Pivot short-term strategy to compensate for short-term needs, without compromising long-term goals, such as placing business on the books in the fourth quarter, without losing focus on the first quarter and gaining traction on long-term goals
- Establish regular and frequent communication with Aparium Headquarters to ensure initiatives are executed within the hotel marketing plan; champion the need for thorough and accurate reporting and forecasting to develop an informative database of business to identify needs, trends and gaps that will create better booking decisions
- Craft and establish the annual sales goals, ensuring they are fully understood and implemented in the hotel; collect and maintain proper documentation of incentive worksheets to document achievements, which is best in the market
- Direct the reporting and apprising of results against planned objectives; coordinates sales associate activities; takes appropriate action to maximize sales and affect need periods
- Develop the annual budget and sales + marketing plan in collaboration with the General Manager and Controller, ensuring the department operates within cost constraints, achieves yield management goals; ensures proper market mix, group room rate, and average rate goals
- Evaluates, solicits, sells and confirms business in assigned market area to meet overall budgeted sales and profitability, control dates, availability, and rates on guest rooms and function space
HOW YOU WILL LEAD
- Exemplify leading by example by working directly with each member of your team and be willing to coach and counsel with gentle correction and critical but constructive feedback
- Provide highly analytical in thought and recommendations; although will never act like the smartest person in the room; and continually seek out the facts; can express a point of view without it be driven by an edge
- Engage others in general conversation tactics to build rapport quickly; and lead and adapt communication and presentation tactics to engage audience; display adaptable interpersonal skills for a wide range of audiences and stakeholders
- Passionate in driving results of self and others; influence others to take direction to execute on strategy through tactical methods; and is comfortable in prioritizing their work and that of others
- Comfortable in being a "general" in identifying strategic needs, yet can be a "soldier" to ensure the implementation of a strategic plan
- Approach fact finding and discovery missions in a collaborative effort; value input and experiences of others that create additional insight to uncover deeper issues that need to be addressed or removed as a barrier to implementation
- Value the importance of making decisions with integrity, maintaining confidentiality across internal work groups and know how to use discretion when appropriate, understanding the difference between transparency and confidentiality.
WHAT YOU WILL NEED
- Minimum of three (3) years as a Sales Manager within upscale, lifestyle or luxury hospitality companies
- Bachelor's degree in sales, marketing, communications, or hospitality is preferred though not required if you have the proven years of experience in a director role
- Past experience of working within a boutique-lifestyle or independent hotel company is a plus as you will need to be confident in working without a big-box hotel company central reservation system
- Professional proficiency of the English language in reading, writing and verbal communication
As an Equal Opportunity Employer, Aparium Hospitality Services celebrates diversity and is committed to creating an equitable and inclusive environment, and sense of belonging for all employees. We do not discriminate and believe every individual should be proud of who they are, where they come from and take pride in who we serve. Aparium is an E-Verify employer.
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Aparium Hotel Group
Apr 16, 2025 