Senior Manager, B2B Marketing

What We Need

We are seeking an accomplished Senior Manager, B2B Marketing to take on a pivotal role in enhancing our brand position across Commercial segments while effectively aligning our value proposition with the needs and aspirations of benefits' decision-makers, consultants and brokers. This position will work closely with our Sales team to strategically position our organization in a highly competitive marketplace, ensuring our goals are aligned to successfully win and retain business.

Success in the role will be defined by how effectively we position our offerings in the marketplace-with clarity, competitive differentiation, customer relevance, consistency, and brand fidelity-so the market has a clear and consistent understanding of what BCBSMA stands for and how we deliver value. This role requires a mix of critical thinking, executional excellence, and cross-functional collaboration to develop data-driven external positioning that supports business objectives.

The Senior Manager, B2B Marketing will report to the Director, B2B Marketing Strategy.

Your Day to Day

• Develop and execute segment-specific B2B marketing strategies that align with BCBSMA's overall business goals and objectives.
• Partner with Director, B2B Marketing Strategy to help inform segment-specific value proposition strategies and messaging. Collaborate closely with Sales and Product teams to ensure alignment and positioning consistency.
• In partnership with Director, B2B Marketing Strategy, help lead development of B2B Events strategy. Deliver on the strategic intent of the event agendas by collaborating with Sales, Events team, and senior leaders on content and format. Own content development and talk tracks, speaker coordination, and messaging playbook.
• Oversee the creation of impactful marketing collateral, including presentations, brochures, and digital content, to effectively communicate BCBSMA's value proposition to clients and members.
• Track, measure, and report on marketing performance metrics, adjusting strategies as needed to optimize results.
• Understand market trends and customer insights to inform marketing strategies and identify opportunities to position BCBSMA as a trusted ally and industry leader.
• Stay updated on industry trends, competitive landscape, and regulatory changes affecting the healthcare sector.

This document is not an exhaustive list of all responsibilities, skills, duties, requirements, or working conditions associated with the job. Employees may be required to perform other job-related duties.

We're Looking For

• 7+ years of experience in B2B marketing, with an expertise in developing and implementing successful marketing strategies that drive business growth.
• Experience in the healthcare or insurance industry is a plus.
• Segment marketing experience preferred.
• Strong analytical skills, with the ability to interpret data and make data-driven decisions.
• Exceptional storytelling, writing and verbal communication skills; ability to present ideas clearly and persuasively.
• Proven track-record managing multiple, competing priorities within complex organization.
• Experience developing event strategies that drive impactful engagement and measurable success.
• Strong communicator and strategic thinker with a proven ability to translate complex concepts into easily digestible and compelling content.
• Performance-oriented, and easily able to translate data into meaningful insights.
• Can communicate effectively with senior leadership (including C-Suite), colleagues, and peers.

This position is eligible for the Flex persona, with in office expectations for local candidates 2 days per week. This may change depending on business needs.

#LI-HYBRID

High school degree or equivalent required unless otherwise noted above

The job posting range is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee's pay position within the salary range will be based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs and affordability.

This job is also eligible for variable pay.

We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and a suite of well-being benefits to eligible employees.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.

WHY Blue Cross Blue Shield of MA?

We understand that theconfidence gapandimposter syndromecan prevent amazing candidates coming our way, so please don't hesitate to apply. We'd love to hear from you. You might be just what we need for this role or possibly another one at Blue Cross Blue Shield of MA. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be brilliant. We encourage you to bring us your true colors, , your perspectives, and your experiences. It's in our differences that we will remain relentless in our pursuit to transform healthcare for ALL.

As an employer, we are committed to investing in your development and providing the necessary resources to enable your success. Learn how we are dedicated to creating an inclusive and rewarding workplace that promotes excellence and provides opportunities for employees to forge their unique career path by visiting ourCompany Culturepage. If this sounds like something you'd like to be a part of, we'd love to hear from you. You can also join ourTalent Communityto stay "in the know" on all things Blue.

At Blue Cross Blue Shield of Massachusetts, we believe in wellness and that work/life balance is a key part of associate wellbeing. For more information on how we work and support that work/life balance visit our "How We Work" Page.