New

Associate Manager, Customer Activation

Ocean Spray Cranberries, Inc.
vision insurance, flexible benefit account, parental leave, 401(k)
United States, Massachusetts, Boston
Jun 13, 2025
Ocean Spray is hiring for a(n) Associate Manager, Customer Activation! We're a team of farmers, thinkers, creators, and doers. Whatever your title, whatever your role - it always comes back to this: we're a farmer-owned co-op where everyone rolls up their sleeves to get the job done. Three maverick farmers started it all - and we've been making our own way ever since. Position Location: We're all about flexibility! This will be a *hybrid role* based out of our corporate headquarters in Lakeville, MA or our Seaport Boston, MA location with Mondays & Fridays remote. As an Associate Manager of Customer Activation, you'll help bring national shopper strategy to life across key regional and mid-tier retailers. You'll support the development and execution of customer-specific plans that enhance in-store and digital conversion, working closely with sales, brand, and omnichannel partners to deliver against business goals. This is a fantastic opportunity for someone eager to grow their customer marketing expertise, gain exposure to both Food and Beverage portfolios, and contribute meaningfully to Ocean Spray's retail success. A Day in the Life... Retailer & Program Support Support customer activation planning for key regional and emerging accounts. Help develop customer-specific programs that align with our Master Brand strategy and unlock incremental growth opportunities. Manage tactical elements for key retailer initiatives, including barcode creation, budget phasing, and promotional calendar development. Execution & Optimization Partner with the Manager of Customer Activation to ensure seamless planning and execution across both customer and channel needs. Coordinate sales requests and program approvals during key drive periods and innovation launches. Collect and organize data for Media Mix Modeling (MMM) and retail media tracking to support performance measurement. Collaborate with internal teams and external agencies to ensure smooth execution of omnichannel programs. Analyze and monitor campaign performance to optimize strategies and drive continuous improvement through data-driven insights. What We Are Looking For: Required Bachelor's degree 3+ years of experience in shopper marketing, customer marketing, brand marketing, or related agency/CPG roles Highly organized and detail-oriented with strong project management skills Exposure to omnichannel tactics and/or digital promotions Strong communication skills and ability to collaborate across teams Preferred Experience supporting regional sales teams or executing retail-specific marketing programs Familiarity with Media Mix Modeling (MMM) or digital campaign measurement Growth mindset with a desire to build broader commercial and strategic acumen Education: Bachelor's or University Degree (Preferred) Work Experience: At least 3 Years of Experience Benefits: Complete insurance package on Day-1 that includes a plethora of health and wellness programs Health, Dental and Vision insurance Health savings account Flexible spending account Life and accident insurance Employee assistance program Telehealth services Fertility benefits Transgender benefits 1:1 health coaching and more 401(k) with up to 6% Company matching; additional potential discretionary match at year-end Short-Term Incentive/Performance bonuses Flexible scheduling options Vacation pay, up to three weeks of time (pro-rated for your first year of employment) Holiday pay for 12 holidays Career development and growth opportunities Tuition/Education assistance programs Access to LinkedIn Learning Scholarship programs for children of employees Parental leave Bright Horizons Family Solutions - Back-up care, tutoring, etc. Adoption assistance Bereavement leave Up to $300 fitness reimbursement Up to $300 massage reimbursement Employee appreciation events Employee discounts Charitable giving Who We Are: You might have our iconic cranberry juice in your fridge or have gotten into heated holiday debate about what's better - canned or fresh cranberry sauce. But did you know that the hardworking people growing the superfruit in our products are 700 family farmers that own our cooperative? They entrust us with what is most precious to them to create new and innovative products that will delight consumers and grow this beloved brand today and into the future. Team members, farmers, consumers and communities alike--we value what makes us unique and strive to connect our farms to families for a better life by living our values: Grower Mindset - We embrace our grower-owners innovative spirit and heritage through confidence, learning and focus on the future. Sustainable Results - Guided by purpose, we are focused on delivering results for our grower-owners. Integrity Above All - We are ethical, doing the right thing for our grower-owners, customers, consumers and each other Inclusive Teamwork - We build diverse and inclusive teams that strengthen our cooperative. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.