Marketing Analyst I

SUCCESS AT WESTERN STATES: Western State's culture is based on passion for our Vision and VALUES. We are fiercely committed to SAFETY and sending every employee, safely home, every day. We strive for EXCELLENCE in all we do and are proud to be a "play to win" organization. We act with INTEGRITY in each and every decision we make. Our People and TEAMWORK drive a fun and engaging culture. We are ACCOUNTABLE as individuals and as an organization. We drive INNOVATION by challenging the status quo and embracing change.

JOB SUMMARY: The Marketing Analyst I opportunity is an integral part of a dynamic marketing team. The Marketing Analyst I provides foundational support to the marketing department and enterprise by assisting in the collection, analysis, and interpretation of marketing data. This entry-level role involves working closely with the VP of Marketing, marketing team and other departments to help monitor performance, track trends, and provide insights to optimize marketing strategies.

ESSENTIAL FUNCTIONS:

Safety

• Actively cares, promotes, manages, and advocates safety at Western States. As a leader and team member in the organization, it is critical to ensure all employees, vendors, and clients have a safe work environment while adhering to all applicable safety policies, procedures and standards.
• Maintains clean/clutter free work areas to ensure safe environment for all WSECO employees.
• Adhering to required personal protective equipment (PPE) as identified in safety policy.

Analytics and Monitoring

• Assists in gathering data from multiple marketing channels (email, social media, website traffic, SEO, PPC, etc.) and compile detailed reports for campaign performance.
• Performs routine analysis of marketing data from internal and external sources, identifying key trends, patterns, and anomalies to improve decision-making.
• Supports the tracking and reporting of KPIs for ongoing marketing campaigns, ensuring that metrics align with the business goals.
• Conducts basic market research to evaluate customer behaviors, preferences, and competitive positioning.
• Works with cross-functional teams to understand marketing goals and contribute to data-driven recommendations for improvements.
• Maintains proficiency in key analytics and reporting tools, ensuring accurate and efficient data handling.
• Assists with basic A/B testing and experiments to optimize marketing strategies.
• Other responsibilities as assigned

SKILLS, KNOWLEDGE, AND ABILITIES:

• Basic proficiency in Microsoft Excel, Google Analytics, and data visualization tools.
• Solid understanding of marketing principles and digital marketing concepts (SEO, SEM, content marketing, etc.).
• Familiarity with marketing automation tools (e.g., Microsoft Dynamics Customer Insights & Journeys) and CRM platforms.
• Strong ability to learn new software tools quickly and efficiently.
• Basic data interpretation and the ability to recognize trends in data.
• Strong analytical mindset with a curiosity to learn and grow.
• Ability to travel overnight.
• Aptitude to work as a change agent and implement innovative solutions to related business problems/opportunities.

EDUCATION AND EXPERIENCE:

• Bachelor's degree preferred. Marketing, Business, Data Analytics or related field preferred.
• Minimum of six months experience in marketing analysis, data analysis, or a related field required, 2 years preferred.
• Must be able to communicate (speak, read, comprehend, write in English), Spanish would be a plus.

PHYSICAL CHARACTERISTICS:

• Frequent walking, standing, driving, pushing, pulling, lifting, bending, climbing, twisting and leaning required.
• Must be able to lift a minimum of 35lbs.
• Must be able to meet all safety requirements for applicable safety policies.

Disclaimer: The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. It is not intended be an exhaustive list of all responsibilities, duties, and skills required of employees in this classification.