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As a Manager Marketing your goal is to develop and implement marketing strategies and programs for the Service business and its channels of distribution. #LI-MD1 #LI-Hybrid You will do this by:
- Defining, developing, and leading the marketing strategy for the Service business to grow sales and create a stronger link with our customers
- Collaborating with Marketing Leadership as well as across different departments to create programs that support the development & sale of after market products
- Planning, budgeting, coordinating and developing marketing programs that support the sale of all company products sold through the assigned distribution channels
- Evaluating channel marketing needs and making recommendations to leadership for strategic planning
- Assisting team to develop and launch new products and new product lines
- Assisting with achieving annual sell-thru objectives for assigned channel of distribution
- Developing and implementing a digital marketing strategy and tactics to maximize sales
- Working with sales leadership to incorporate education and training materials in marketing programs
- Maintaining and updating market intelligence databases on pricing, market share, volume, and competitors
- Assisting with the development of labeling and branding and drives execution of that effort
- Researching and evaluating best practices to further support the improvement of Marketing processes
- Developing recommendations to share with Marketing Leadership
The above statements are intended only to describe the general nature of the job and should not be construed as an all-inclusive list of position responsibilities. You are the kind of person who is/has:
- Resourceful
- A self-starter
- Passionate about building marketing programs
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Qualifications:
- Bachelor's Degree in Marketing or related field OR equivalent education and experience
- Minimum of seven years experience in marketing industry or related field
- Experience working with parts - for instance - maintenance and repair, genuine vs OEM preferred
- Experience working with distribution centers and dealer channels preferred
- Experience in social media strategy - planning & implementation preferred
- Familiarity/experience with loyalty programs preferred
- Experience with/ability to maintain and update web pages preferred
- Strong knowledge of Business-to-Consumer and Business-to-Business marketing practices
- Excellent written and verbal communication skills to effectively communicate to team members, stakeholders, and customers
- Proven ability to successfully manage several assignments simultaneously and to coordinate with multiple departments at all levels of the organization
- Must be resourceful and team focused, have strong problem solving skills, a strong initiative for efficiency and quality and be a proven self-starter
- Ability to travel 20-30% annually domestically
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Briggs & Stratton, headquartered in Milwaukee, Wisconsin, provides innovative products and diverse power solutions to help people get work done. Briggs & Stratton is the world's largest producer of engines for outdoor power equipment, and is a leading designer, manufacturer and marketer of lithium-ion battery, standby generator, energy storage system, lawn and garden, turf care and job site products through its Briggs & Stratton, Vanguard, Ferris, Simplicity, Snapper, Billy Goat, Allmand, SimpliPhi, Branco and Victa brands. Briggs & Stratton products are designed, manufactured, marketed and serviced in more than 100 countries on six continents.
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Briggs & Stratton, LLC.
Nov 03, 2025