Senior Consumer Insights Analyst

Position Compensation Range:

Pay Rate Type:

Compensation may vary based on the job level and your geographic work location. Relocation support is offered for eligible candidates.

Primary Accountabilities

• Build the long-term vision for customer analytics, driving end-to-end customer experience based on external trends, business strategy/goals, and target customer needs.
• Frames, structures, and scopes complex business and customer challenges.
• Use customer/consumer data and insights, competitor activity, and market trends to guide strategic planning and allow competitive advantage.
• Evaluate and develop perspective on transformational customer acquisition, retention, and satisfaction opportunities across the organization.
• Define customer experience metrics, main reasons for, and return on experience and insights investments.
• Collaborate with all levels of management to align priorities and develop a collaborative roadmap for large-scale strategic programs across all departments of the organization.
• Partner with products, marketing, corporate strategy, and enterprise partners to lead strategic agreement.
• Guide consumer influence across the enterprise, reaching across the aisles.

Specialized Knowledge & Skills Requirements

• Demonstrated experience providing customer-oriented solutions or service
• Demonstrated experience developing strategic plans.
• Demonstrated experience managing front-end, consumer-facing digital marketing campaigns.
• Solid knowledge of mobile and online marketing concepts and strategies.
• Experience with website analytics tools
• Experience with marketing strategy, including brand strategy, media tactics (digital, paid, social, direct, broad), mobile and new marketing and media technology.

Additional Specialized Skills Requirements

• Analytical skills with the ability to identify trends and translate into applicable insights.
• Proficient Data Analytics skills are needed for this role in the Insurance Industry.
• Proficient in more technical aspects of analytics, including working with large data lake environments (GCP, AWS, Snowflake) and common query/programming languages (SQL, Python).
• Knowledge in consumer product categories, brands, and environment.

Travel Requirements

• Up to 10%.

Physical Requirements

• Work that involves sitting/standing.

In this flex office/home role, you will work 10 days per month from one of the following office locations: Madison, WI 53783

#LI-Hybrid

• Offer to selected candidate will be made contingent on the results of applicable background checks

• Offer to selected candidate is contingent on signing a non-disclosure agreement for proprietary information, trade secrets, and inventions

• Sponsorship will not be considered for this position unless specified in the posting

We encourage you to apply even if you do not meet all of the requirements listed above. Skills can be used in many different ways, and your life and professional experience may be relevant beyond what a list of requirements will capture. We encourage those who are passionate about what we do to apply!

We provide benefits that support your physical, emotional, and financial wellbeing. You will have access to comprehensive medical, dental, vision and wellbeing benefits that enable you to take care of your health. We also offer a competitive 401(k) contribution, a pension plan, an annual incentive, 9 paid holidays and a paid time off program (23 days accrued annually for full-time employees). In addition, our student loan repayment program and paid-family leave are available to support our employees and their families. Interns and contingent workers are not eligible for American Family Insurance Group benefits.

We are an equal opportunity employer. It is our policy to comply with all applicable federal, state and local laws pertaining to non-discrimination, non-harassment and equal opportunity. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.