New

Grassroots Community Marketing Manager

EBSCO Industries Inc.
United States, Alabama, Birmingham
5724 U.S. 280 (Show on map)
Sep 08, 2025
Headquartered in Birmingham, Alabama, Moultrie (www.moultrie.com) is the leader in game feeders and cellular camera innovation, building products used by hunters, property owners, and others for real-time remote monitoring. We take pride in developing deep user understanding, obsessing about the details, and going the extra mile to show our users we love them. Moultrie is customer-driven - hardware, software, marketing, and customer success teams collaborate to deliver a quality user experience. As a business unit of EBSCO Industries (www.ebscoind.com), we offer the stability and benefits of a firmly established corporation while operating as a growth-focused team with the entrepreneurial spirit of a startup. We are guided by the following principles: Customer Obsession.; Excellence is the Standard.; Bias for Action.; Act Boldly.; Deliver Results.; Hire and Develop the Best.; Be Curious and Learn.; Win as a Team. Job Summary The Grassroots Community Marketing Manager is responsible for building a team of ambassadors that educate users, support retailers, and convert consumers into the best cellular cameras and feeders in the hunting category. The ideal candidate communicates well in-person and in written communications. Additionally, this candidate is an avid hunting consumer, understanding the intricacies of the seasonality and language. Job Responsibilities Develop and execute a Field Team strategy to drive engagement and conversions across digital platforms and in-store events. Recruit, onboard, and manage new field team members; design incentive programs to drive participation. Build and manage earned partnerships with influencers, organizations, and communities to expand reach. Develop and execute product seeding efforts, ensuring alignment with brand and business objectives. Partner with internal teams to create content for digital, social, and retail marketing. Monitor performance metrics, generate insights, and optimize campaigns based on data-driven learnings. Job Requirements Bachelor's degree in Marketing, Communications, Business, or related field, OR equivalent experience. 3-5 years of consumer marketing experience, preferably in outdoor products or lifestyle brands. Strong ability to develop and maintain relationships with creators, hunters, and outdoor enthusiasts. Working knowledge of key social platforms (Meta, YouTube, TikTok). Excellent written and verbal communication skills. Strong project management and organizational skills; ability to manage multiple priorities. Analytical mindset with experience applying data and insights to refine strategy. Proficiency in Microsoft Office Suite and project management tools (e.g., Asana). Passion for hunting and/or outdoor products. Essential Job Function Content creation and editing capabilities (photo, video, or social media). Strong presentation and visual storytelling skills. Self-starter comfortable in a fast-paced, evolving environment. We are an equal opportunity employer and comply with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex, pregnancy status, age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. We comply with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.