Senior Director of Growth - Digital Gaming

The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate's work location, skills and experience.

Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

CREATIVITY IS OUR SUPERPOWER.It's our heritage and it's also our future. Because we don't just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard-when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team:

Mattel Game Studios harnesses the power of Mattel's iconic brands and IP to create engaging digital games. Our team is guided by industry leaders with decades of experience across gaming, and we are building a portfolio of free-to-play mobile games, apps, and creator platform experiences that bring beloved Mattel franchises to life.

The Opportunity:

As Senior Director of Growth, you will lead the strategic vision and execution of growth marketing across Mattel Game Studios' portfolio. This is an executive leadership role responsible for setting strategy, allocating a $100M+ annual marketing budget, building a world-class growth organization, and serving as the primary growth voice to senior leadership and the broader Mattel organization. You will partner closely with Mattel's corporate Brand Marketing team to ensure gaming initiatives amplify brand equity while delivering measurable business results.

What Your Impact Will Be:

Executive Leadership & Business Strategy

* Serve as the growth marketing leader at the executive table, presenting strategy, performance, and recommendations to Mattel Executives

* Translate complex growth performance into clear business narratives that drive strategic decision-making and secure investment

* Define the multi-year growth vision for the portfolio, balancing short-term performance targets with long-term brand equity and franchise development

* Partner with Finance and Analytics leadership to establish growth targets, success frameworks, and measurement standards across the portfolio

Portfolio Strategy & Budget Allocation

* Own strategic allocation of $100M+ annual marketing budget across titles, platforms, growth stages, and marketing types

* Establish portfolio-level investment frameworks that balance user acquisition, retention marketing, brand building, and innovation

* Make high-stakes decisions on marketing investment at different game lifecycle stages (soft launch, global launch, live operations, sunset)

* Review and approve major campaign investments, partnership deals, and strategic initiatives proposed by growth leads

* Conduct quarterly business reviews with leadership to assess performance, reallocate resources, and adjust strategy based on portfolio dynamics

Organization Building & Team Leadership

* Manage and scale a high-performing growth marketing organization including User Acquisition, Analytics, and Creative functions

* Establish team structure, roles, responsibilities, and headcount planning aligned with portfolio growth and business objectives

* Develop talent through mentorship, coaching, and career development while building a culture of excellence, accountability, and innovation

* Define operational frameworks, decision rights, and processes that enable the team to execute efficiently and make data-driven decisions at speed

Cross-Functional Partnership & Mattel Integration

* Serve as primary liaison between Mattel Game Studios and Mattel's corporate Brand organization, ensuring alignment on strategy, brand guidelines, and integrated campaigns

* Partner with Product, Studio, and Franchise leads to align growth strategy with game development roadmaps and brand tentpole moments

* Collaborate with Finance to develop business cases for new title launches, expansion into new platforms, and major marketing investments

* Work with Analytics and Data Science to set measurement frameworks, establish success metrics, and drive portfolio-level insights

Innovation & Market Leadership

* Identify emerging opportunities in channels, platforms, partnerships, and marketing technology that could drive competitive advantage

* Cultivate relationships with key platform partners (Applovin, Google, Meta, TikTok) and agency partners to secure strategic opportunities

* Stay ahead of industry trends in mobile gaming, privacy, measurement, and marketing technology to guide team strategy

What We're Looking For:

Leadership Experience

* 15+ years in growth marketing, performance marketing, or brand marketing with 10+ years in mobile gaming

* 7-10+ years managing senior leaders (Sr Manager and above), including building teams from the ground up and scaling organizations through growth phases

* Proven track record presenting to and influencing C-suite executives, board members, and senior stakeholders across large organizations

Strategic & Financial Acumen

* Demonstrated success managing $75M+ annual marketing budgets with accountability for portfolio-level ROI and business outcomes

* Deep understanding of mobile game economics, LTV modeling, cohort analysis, and unit economics at the portfolio level

* Experience developing business cases, conducting scenario planning, and making data-informed investment decisions

* Strategic thinking that balances performance marketing, brand building, and long-term franchise development

Brand & Cross-Organizational Expertise

* Experience working with major consumer brands or licensed IP, navigating corporate marketing partnerships and brand stewardship

* Track record partnering with product, finance, analytics, creative, and corporate marketing teams to drive aligned business outcomes

* Exceptional communication and storytelling skills with ability to translate complex performance into executive-ready strategic narratives

Industry Knowledge & Expertise

* Deep knowledge of mobile gaming landscape, competitive dynamics, and player acquisition/retention best practices across F2P titles

* Current understanding of privacy-first measurement (SKAdNetwork, Privacy Sandbox), attribution methodologies, and marketing technology evolution

* Experience across game lifecycle stages from soft launch through live operations, with multiple successful game launches

* Established relationships with platform partners, agencies, and industry leaders

Education & Personal Attributes

* Bachelor's degree required; MBA or advanced degree strongly preferred

* Strategic leader who sets vision while empowering teams to execute

* Passion for gaming and appreciation for Mattel's beloved brands

* Executive presence with ability to command the room while building collaborative partnerships

Preferred Qualifications

* Experience at major entertainment or toy companies (Disney, Universal, Warner Bros., Hasbro, LEGO) marketing licensed IP

* Background in both performance and brand marketing, with ability to bridge direct response and brand equity building

* Track record building marketing organizations from early stage through scale

* Multi-platform experience (mobile, PC, console) or experience in family-oriented entertainment

*The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate's work location, skills and experience.Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

Don't meet every single requirement?At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles.Join Mattel's Talent Community and start receivingexciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate:Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate:At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute:We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Flexible Work:

We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences.Our products are sold in collaboration with the world's leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel's award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us athttps://jobs.mattel.com/andwww.instagram.com/MattelCareers.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Corporate Philanthropy