Search Performance Manager

The ideal candidate will have a strong understanding of the media/retail media industry and a background in the paid search landscape. This is an analytical and revenue focused role solely dedicated to the search product.

Responsibilities:

* Monitor performance of Sponsored Products and drive one-to-many activities to improve performance for optimal ROI and supplier [advertiser] satisfaction.

* Identify domain, brand, category, and campaign trends to provide analysis to support incremental budget requests from our suppliers to grow and stabilize investment.

* Participate in establishing business plan objectives with Account Managers and Campaign Managers

* Define performance and optimization process & best practice guidelines and create robust knowledge base for internal/external use

* Own the relationship with our senior client stakeholders aiming for high client satisfaction and retention

* Reach and exceed KPIs established in partnership with suppliers, retain advertisers/revenue and reduce churn.

* Responsible for owning the key metrics focused towards driving exponential growth of search.

* Monitor account performance and ensure accurate billing and forecasting to ensure the financial health of accounts

* Accountable for thought leadership activity both with the client and internally, putting forward new topics of interest and championing creative strategic thinking

* Collaborate closely with API platform partners to act in the best interest of the client to drive performance

* Utilize Tableau and other internal dashboards to analyze opportunities, identify patterns and implement proactive solutions including improvements across WMC Search Platform UI, tools, and processes.

* Proactively identifies growth opportunities for suppliers [advertisers] search investments and proposes solutions to improve ROI.

Qualifications:

* 3+ years work experience in the advertising industry with focus in paid search, retail search, eCommerce, or similar directly related experience.

* Also needs professional experience in data analytics, project management, business, or related area.

* High level of comfort with direct client interaction, including presentations and strategic recommendations, with the ability to translate technical concepts into client-friendly language

* Experience in developing media strategies based on data, insights, and analytics.

* Strong experience in Google Ads, Bing, Yahoo!, Amazon, Co-op Advertising and all paid search terminology and key tools (e.g., AdWords, AdCenter, Retail Search, etc.).

* Strong analytic and quantitative skills that enable you to use data to develop, validate and measure search campaigns.

* Strong knowledge of keyword bidding strategies, budget cap management and optimization tactics

* Experience with API and Self-Serve platforms is a plus

* Experience developing or overseeing quantitative analysis and delivering actionable insights.

* Ambitious, self-starter mentality and entrepreneurial spirit with a strong drive for excellence and delivery of results.

* Ability to work at all levels with an eye for detail to achieve quality & process goals, actively translates Walmart's core values into everyday practices.

* Strong communication/interpersonal skills and able to build relationships and influence cross-functionally.

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