Category/Area of Expertise: Marketing
Job Requisition: 499430
Address: USA-ME-Scarborough-145 Pleasant Hill Rd
Store Code: Corp HQ Mktg Digital Strategy (2761052)
Hannaford Supermarkets started out as a fresh produce vendor in Portland, Maine way back in 1883, and is still connected to those early roots as a local market. Hannaford actively seeks out farmers and producers to join our Local program which celebrates not only local foods, but the preservation of farmland, local traditions and local jobs. The connection we have to the source of our fresh foods is core to the way we do business, becoming the first major supermarket in the United States to document that all its seafood products were sustainably harvested.
Hannaford offers a flexible work environment, with a hybrid work expectation for Home Office based positions of being physically present in the Scarborough Home Office 3 days a week. This expectation serves to nourish our culture, showcase care through flexibility, and strengthen our partnerships.
Position Summary:
This role supports the total eCommerce business from the Hannaford Home Office.
The Ecommerce Strategy Specialist II is responsible for supporting, coordinating, and evolving Hannaford's eCommerce strategy and fulfillment execution across platforms, programs, and customer experiences. This role translates customer insights, performance data, and operational feedback into strategic initiatives, process improvements, and scalable solutions.
The position serves as a key connector across Retail Operations, Marketing, Retail Services, and ADUSA teams, ensuring eCommerce initiatives align to brand standards, operational capability, and longterm growth objectives. This role balances strategic thinking and influencing without authority while supporting measurable performance outcomes in a complex, crossfunctional environment.
Primary Duties and Responsibilities:
- Support the development and implementation of ecommerce initiatives and services across fulfillment models, with emphasis on Hannaford To Go (HTG) performance and scalability.
- Identify new HTG locations in collaboration with crossfunctional partners.
- Translate strategic direction into actionable recommendations for storelevel execution and program design.
- Advocate for operational and experience improvements that enhance customer value & efficiency.
- Plan functional areas such as fixture layouts, pickup areas, staged storage (frozen and refrigerated), POS, and trolley configurations based on expected operational needs.
- Assess future ecommerce growth of existing store locations and recommend enhancements to improve execution and scalability.
- Manage optimization efforts at existing HTG locations through targeted investments, remodel support, and operational adjustments.
- Identify, evaluate, test, and support rollout of new equipment, tools, and processes designed to improve execution, reduce labor friction, and enhance customer experience.
- Maintain a connection with HTG store operations, serving as an executional expert as new initiatives and pilots are considered and tested.
- Maintain detailed HTG location information, including staging capacities, equipment inventories, and operational characteristics.
- Serve as the daytoday contact between Hannaford, ADUSA and thirdparty gig delivery and shopping partners, ensuring effective execution and issue resolution.
- Provide twoway feedback between HTG store operations, gig partners, and internal teams to support consistent service delivery.
- Actively participate in ecommerce initiatives with crossfunctional impact, including project planning, meeting facilitation, task tracking, and milestone coordination (e.g., cart changes, shopper workflows, inventory logic updates).
- Partner with ADUSA teams to support evolution of ecommerce platforms and tools, ensuring operational feasibility and alignment with strategy.
- Partner with teams (Digital Shelf, ILC, product teams) in addressing/solving any store issues.
- Support ownership and consistency of ecommerce brand standards across digital and instore touchpoints.
- Ensure alignment between intended customer experience and operational delivery at the store level.
- Partner closely with HTG Field Specialists and store teams to gather operational insights and identify improvement opportunities.
- Use field feedback to help inform prioritization of initiatives, pilots, and operational enhancements.
- Partner with ADUSA to support stores through grand openings
- Foster consistent twoway communication with stores and fulfillment locations through site visits, meetings, and task management tools, consolidating feedback for the ecommerce team.
Qualifications and Experience:
Basic:
- Bachelor's degree and/or equivalent relevant work experience
- Minimum of 5 years of experience in ecommerce operations, retail operations, fulfillment programs, or related fields
- Experience working crossfunctionally with Operations, Technology, Marketing, and external partners
- Regional travel required - will be up to 20% of month
Preferred:
- Demonstrated experience supporting or implementing programs across multiple store locations
Skills and Abilities:
- Strong verbal and written communication skills, with the ability to clearly convey recommendations and operational guidance
- Proven ability to influence and collaborate across teams without direct authority
- Solid project coordination and organizational skills, including managing tasks, timelines, and deliverables
- Ability to apply strategic direction to realworld operational environments
- Strong problemsolving skills, with a practical, executionfocused mindset
- Comfortable working independently while aligning to broader enterprise priorities
- Aptitude for working with technology, tools, and evolving operational processes
The Salary Range for this position is $75,040 to $112,560
The statements contained herein reflect general details as necessary to describe the principal functions for this job, the level of knowledge and skill typically required, and the scope of responsibility, but should not be considered an all-inclusive listing of work requirements. Individuals may perform other duties as assigned, including work in other functional areas to cover absences or relief, to equalize peak work periods, or otherwise to balance the workload.
Hannaford provides equal opportunity in employment to all associates and applicants for employment without regard to race, religion, color, sex (including pregnancy, childbirth and related conditions), age, veteran status, national origin, sexual orientation, gender identity and gender expression, disability, or any other characteristic protected by law.
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