Performance Marketing Operations Manager

Job Title: Performance Marketing Operations Manager

Staffing Firm: Aquent

Client: Major Healthcare Client

Location: South San Francisco, CA (On-site / Relocation assistance not available)

Role Type: Contract / Consulting

The Digital Marketing Office (DMO) is responsible for advancing our healthcare client's evolution toward a more personalized, measurable, experimentation-led, and performance-driven marketing organization. The DMO partners across Marketing, Analytics, Operations, and Technology to scale enterprise-level capabilities, including performance marketing, experimentation, personalization, and AI-enabled content creation.

Within the DMO, the Performance Marketing team leads the engagement and adoption of performance marketing principles with brand teams, ensuring that comprehensive training, tools, and methodologies meet brand goals and drive efficient, high-quality business outcomes at scale.

The Performance Marketing Operations Manager helps advance performance marketing capabilities by supporting measurement, experimentation, optimization, and marketer enablement across the Marketing Organization. This role plays a vital part in the operationalization and ongoing execution of a specialized Marketing Incentives initiative-a pilot program designed to reinforce performance marketing behaviors through measurable, behavior-linked recognition and rewards.

Working closely with Digital & Data Analytics (DDA), Marketing Ops, Finance, and Marketing teams, this individual supports experiment and optimization evaluation, incentive program operations, measurement governance, dashboard reporting, and stakeholder engagement. In addition to ensuring operational rigor, this role helps marketers identify meaningful optimization opportunities, strengthen experiment design, interpret results, and promote the adoption of performance marketing best practices.

• Incentive Evaluation & Scoring: Evaluate and score experiment and optimization submissions against established criteria, develop ranked shortlists, and prepare leadership-ready recommendations for quarterly and annual incentive awards.
• Dashboard & Reporting Ownership: Support the development, maintenance, and execution of marketing incentives dashboards, experiment tracking, rankings, and leadership reporting across all marketing brand teams.
• Marketer Enablement: Partner with marketers to strengthen experiment hypotheses, optimization opportunities, and measurement approaches. Support teams in understanding qualification requirements, measurement expectations, and reporting standards.
• Data Integration & Quality Assurance: Manage recurring data ingestion, refresh, QA, and validation processes across multiple marketing and measurement data sources. Validate submissions to ensure experiments meet defined qualification, measurement, and statistical significance criteria.
• Governance & Standards: Support the implementation and maintenance of metric guardrails, reporting standards, inclusion/exclusion logic, and measurement governance processes. Maintain operational documentation, definitions, process guidance, and reporting playbooks.
• SLA & Issue Management: Monitor data availability timelines and reporting SLAs tied to incentive and recognition cadences; partner with DDA and analytics stakeholders to troubleshoot data gaps, attribution issues, and reporting inconsistencies.
• Cross-Functional Operations: Support the execution of quarterly and annual incentives processes, including validation workflows, eligibility tracking, audit documentation, payroll coordination readiness, and cross-functional alignment with Finance and Operations.
• Annual Recognition Programs: Support end-of-year academy-style awards and recognition processes, including case study intake, scoring coordination, finalist reporting, and leadership review preparation.
• Scalability & Compliance: Help establish scalable workflows, process improvements, and operational best practices to support future expansion of the incentives program. Ensure all activities comply with relevant laws, regulations, and institutional policies.

• Education: Bachelor's degree in Marketing, Analytics, Business, Data Science, Information Systems, or a related field.
• Professional Experience: 5+ years of experience in performance marketing, marketing analytics, marketing operations, business operations, or a related field.
• Data & Analytics Expertise: Experience working with marketing performance data, experimentation frameworks, dashboards, or reporting operations. Proficiency with reporting tools such as Excel, Google Sheets, Tableau, Power BI, SQL, or similar.
• Ecosystem Familiarity: Familiarity with digital advertising and measurement ecosystems, including major media and analytics platforms (e.g., Google Ads, Meta Ads, LinkedIn, Reddit, TikTok, Adobe Analytics, GA4).
• Core Concepts: Strong understanding of performance marketing concepts, optimization methodologies, experiment frameworks, and measurement principles.
• Execution Skills: Strong analytical and problem-solving skills with experience managing complex datasets, navigating fast-paced environments, and working cross-functionally with analytics, operations, and business stakeholders.

• Experience running marketing experiments (e.g., A/B testing, geo holdouts) and a solid understanding of statistical significance concepts.
• Experience with Google Analytics and SEO.
• Familiarity with pharmaceutical, biotech, healthcare, or highly regulated industry environments.
• Experience designing operational processes, governance workflows, reporting frameworks, or incentive/recognition programs.

The target hiring compensation range for this role is $63.50 to $70.55 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

About Aquent Talent:

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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