Social Media Coordinator for Recruitment Strategy

University Communication (UC) translates ECU's message into strategic and compelling communication and campaigns through the university website, news releases, its official social media, East magazine, storytelling, production of promotional videos and video news stories along with infographics, creation and development of promotional brochures, and annual reports. The purpose is to provide strategic communication and marketing guidance and support to increase the knowledge, understanding, appreciation and support of the University and its work with broad and varied constituencies, from prospective students to identified thought leaders to prospective donors.

Through ECU News Services UC performs media relations, public affairs, internal communication and strategic communication work on behalf of the university and reports and disseminates information about events, activities, research, policies, individuals and alumni of the University, through the media, videos, website and other owned publications and platforms.

The Social Media Coordinator for Recruitment Strategy, under the direction of the Manager of Digital Strategy, develops and implements social media strategies that support East Carolina University's recruitment, enrollment, brand awareness and audience engagement goals.

The position leads content planning, creation and audience engagement for the Office of Undergraduate Admissions and university leadership social media accounts across Facebook, Instagram, X, TikTok, Threads, YouTube and Bluesky, which have a combined audience of more than 34,250 followers.

The Social Media Coordinator for Recruitment Strategy position requires strong initiative, attention to detail, and independent work. This role is part of a three-person team that works closely and collaboratively to align university priorities (mission, brand, enrollment and recruitment needs), and content strategy. In addition to this role and the Manager of Digital Strategy, the team includes the Social Media Coordinator for Strategy and Standards.

The Social Media Coordinator for Recruitment Strategy is a key part of the team that defines and evolves ECU's online presence, working to increase visibility with target audiences while leveraging digital strategies to enhance university recruitment, enrollment and brand identity. The Social Media Coordinator for Recruitment Strategy:

40% Social Media Enrollment Marketing Strategy

* Leads recruitment-focused social media strategy and content development, translating university priorities into high-impact storytelling through audience research, content planning, creative direction, production and postproduction.
* Uses news stories, photographs, videos, graphics and other tools to advance the university's mission - including student success, public service and regional transformation - and showcase student life, campus resources, academic opportunities, etc. in a dynamic and engaging manner.
* Utilizes social media management, analytics and listening platforms to optimize content performance, measure campaign effectiveness and support recruitment, enrollment and engagement goals.
* Collaborates with university partners to identify and promote stories, initiatives and campaigns that advance recruitment, enrollment, student success and institutional priorities.
* Independently plans, captures and edits social media content that intentionally resonates with key audiences and showcases ECU from the perspective of a current student.

30% Creator Program Management

* Leads the university's social media creator program, including recruitment, onboarding, training, mentorship, content planning, performance evaluation and day-to-day supervision of student creators who develop content supporting recruitment, enrollment and brand awareness efforts with help from the Manager of Digital Strategy and Social Media Coordinator for Strategy and Standards.

20% University Content Strategy/Creation

* Manages ECU's online reputation by monitoring and reporting/responding to mentions when necessary, through real-time alerts as they pertain to admissions.
* Monitors social media trends to identify and pursue opportunities to explore emerging social media platforms and technology with the goal of engaging prospective students and their decision influencers (parents, teachers, guidance counselors, etc.)
* Works with ECU's video team to conceptualize new ideas, trends and audios for social media videos.
* Defines and nurtures university brand, voice and personality for each platform to most effectively connect with individual audiences.
* Serves as an institutional representative for online and in-person inquiries, providing professional, timely, and service-oriented customer service across digital and in-person channels.
* Collaborates with university partners to identify and promote stories, initiatives and campaigns that advance recruitment, enrollment, student success and institutional priorities.
* Directly supports the efforts of the Chancellor's Division, ECU News Services, University Marketing and ECU Admissions, providing social media strategy through advising and written plans.

10% Governance and Policy Support

* Assists with university-wide social media governance efforts, including account registration, account approvals, account audits, directory maintenance and monitoring compliance with university policies, accessibility requirements and brand standards.
* Serves on campus committees as a social media advisor as needed.
* Performs miscellaneous job-related duties as assigned.

Some weekend and evening work is required.

Bachelor's degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.

None

Professional experience managing organizational social media channels, developing content strategies and using social media to support marketing, recruitment, enrollment or audience engagement objectives while maintaining brand and policy compliance.

Experience developing and executing social media campaigns designed to support student recruitment, enrollment, event attendance, lead generation or audience conversion.

Experience managing student ambassador, content creator, influencer or user-generated content programs, including content planning, training and performance evaluation.

Ability to translate social media analytics into actionable recommendations for content, campaigns and audience engagement strategies.

Familiarity with AP writing style.

Experience with social media management, content planning and analytics platforms such as Sprout Social, Sprinklr, Hootsuite or similar tools; project management platforms; email marketing systems; and photo/video editing software, including Adobe Creative Cloud Suite and Canva.

None

If no applicants apply who meet the required competency level and training & experience requirements, then management may consider other applicants. Salary would be determined based on budget, UNC salary administration, and/or candidate qualifications.

East Carolina University is committed to workforce success and cultivating a culture of care for our employees. ECU prohibits unlawful discrimination and harassment based on race/ethnicity, color, genetic information, national origin, religion, sex, sexual orientation, gender identity, age, disability, political affiliation, and veteran status. All qualified applicants will receive consideration for employment without regard to their protected veteran status or disability.

Individuals requesting accommodation under the Americans with Disabilities Act Amendments Act ( ADAAA) should contact the ADA Coordinator at (252) 737-1018 (Voice/ TTY) or ADA-Coordinator@ecu.edu.

Final candidates are subject to criminal & sex offender background checks. Some vacancies also require credit or motor vehicle checks. ECU participates in E-Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States. If highest degree earned is from an institution outside of the U.S. and its territories, final candidates are required to have their degree validated as equivalent to the degree conferred by a regionally accredited college or university in the U.S.

If you experience any problems accessing the system or have questions about the application process, please contact the Department for People Operations, Success, and Opportunity at (252) 328-9847 or toll free at 1-866-489-1740 or send an email to employment@ecu.edu. Our office is available to provide assistance Monday-Friday from 8:00-5:00 EST.