Product Specialist - Dock & Door

Find Your Career With LiftOne

We're a family-owned company under our fourth generation of leadership and have built our business based on the principles of trust, integrity, and a desire to help our customers and employees succeed.

LiftOne invests in people, facilities, and innovative technology as part of the essential role we play in supporting our country's supply chain and enabling critical goods to be delivered to homes and businesses. We're a privately held company, and we pair our scale with a strong foundation in our culture and values. This combination gives us a competitive advantage in the market and helps make us a trailblazing organization that is built to last.

We're looking for hard-working, team-oriented professionals who enjoy working on new challenges every day. We believe our employees are the key to our success, and we're committed to providing a work experience that helps our team grow to their full potential. We offer great benefits, competitive salaries, and opportunities for advancement to all our employees.

Be a part of the essential work we do at LiftOne and make a difference for our customers, our community and our company. Learn more about what it means to become a team member with LiftOne.

Dock & Door Product Specialist

Summary

The Dock & Door Product Specialist is responsible for selling LiftOne's comprehensive portfolio of commercial and industrial dock and door products, services, and maintenance solutions. This position will develop new business opportunities, support established customers, and partner closely with Material Handling Consultants, Account Managers, service operations, technicians, manufacturers, and other internal teams throughout the assigned region.

The successful candidate will have a strong understanding of consultative selling and the ability to identify customer needs, perform site surveys, recommend appropriate solutions, and manage opportunities throughout the sales process. The Dock & Door Product Specialist will promote product awareness, application knowledge, and service capabilities while helping customers improve the safety, productivity, reliability, and efficiency of their facilities.

Essential Functions

• Develop and execute a regional sales plan for new and replacement dock and door equipment, repair services, planned maintenance agreements, modernization projects, and related facility solutions.
• Call on existing and prospective customers through outside sales, cold calling, referrals, networking, and collaboration with LiftOne's Material Handling Consultants and Account Managers.
• Identify and develop opportunities involving loading dock equipment, dock levelers, vehicle restraints, dock seals and shelters, commercial and industrial doors, high-speed doors, rolling steel doors, sectional doors, fire doors, safety products, and related accessories.
• Promote and sell planned maintenance agreements, inspections, emergency repair services, equipment upgrades, and lifecycle-management solutions for customers' dock and door assets.
• Conduct comprehensive site surveys to document existing equipment, operating conditions, measurements, electrical requirements, safety concerns, application needs, and recommended solutions.
• Develop accurate scopes of work and collaborate with estimating, operations, service, installation, and manufacturer partners to prepare customer proposals.
• Recommend appropriate dock and door solutions based on customer applications, facility conditions, traffic flow, safety requirements, energy-efficiency goals, and operational needs.
• Demonstrate equipment and communicate product features, benefits, limitations, and recommended applications to customers and internal sales teams.
• Coordinate with service operations and installation teams to ensure accurate project handoff, scheduling, communication, and execution.
• Maintain detailed records and prepare reports covering sales activities, opportunities, forecasts, pipeline development, customer interactions, and results within Salesforce CRM and other applicable systems.
• Maintain current knowledge of manufacturer training, product developments, applicable industry standards, safety requirements, and changes to LiftOne's Dock & Door product and service offerings.
• Conduct product and sales-process training for Material Handling Consultants, Account Managers, branch personnel, and other internal stakeholders.
• Assist regional sales teams with customer presentations, facility assessments, proposal development, product selection, and competitive positioning.
• Establish pricing for new equipment, replacement equipment, repair projects, planned maintenance agreements, and modernization solutions in accordance with company guidelines.
• Evaluate existing equipment and assist with replacement, modernization, and trade-in recommendations when applicable.
• Communicate product availability, lead times, pricing trends, and project requirements to customers and internal stakeholders.
• Develop and maintain strong relationships with customers, manufacturers, vendors, contractors, and internal business partners.
• Remain informed about competitive products, market activity, industry trends, and emerging customer needs within the Dock & Door market.
• Secure and renew customer orders, service agreements, and planned maintenance contracts while coordinating equipment delivery and project timelines.
• Coordinate sales activities with Regional Sales Managers, branch leadership, Material Handling Consultants, Account Managers, service leadership, and technicians.
• Support strategic account initiatives and help expand LiftOne's Dock & Door presence within existing customer relationships.
• Participate in customer meetings, trade shows, sales events, branch meetings, and other business-development activities as needed.
• Assist with collection activities when necessary.
• Perform other duties as assigned.

Supervisory Responsibilities

This job has no supervisory responsibilities.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable qualifying individuals to perform the essential functions.

Education and/or Experience

• Associate's degree from a two-year college. Bachelor's degree preferred
• Two to four years of related sales, technical, material-handling, commercial construction, facility-services, or industrial-equipment experience preferred.
• Driving is an essential function of this position, and a current valid driver's license must be maintained at all times. Must be able to meet company requirements for auto insurance coverage

Computer Skills

Proficiency with Microsoft Office, including Word, Excel, Outlook, and PowerPoint. Experience with Salesforce or a similar customer relationship management system is preferred.

Language Skills

Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to write routine reports and correspondence. Ability to speak effectively before groups of customers or employees of the organization.

Mathematical Skills

Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.

Reasoning Ability

Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

Workplace Requirements

The physical demands and work environment described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical Demands

While performing the duties of this Job, the employee is regularly required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear. The employee is frequently required to sit. The employee must frequently lift, carry, push, pull and /or otherwise move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus.

Work Environment

While performing the duties of this Job, depending on site location, the employee may be exposed to moving mechanical parts and equipment. The employee may occasionally be exposed to high, precarious places, fumes or airborne particles; outside weather conditions and vibration. The employee may occasionally be exposed to wet and/or humid conditions; toxic or caustic chemicals; extreme cold; extreme heat and risk of electrical shock. The noise level in some work environments is occasionally loud.

We are an Equal Opportunity Employer

We require all employees to treat all our employees and candidates as equals. All personnel actions are conducted in the spirit of equal employment. We're committed to recruit, train, promote and retain associates without regard to race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation or any other characteristic protected by applicable local, state or federal laws.

EEO/AA Employer. All qualified individuals are encouraged to apply.