Social Media Content Specialist (Contractor, PT)

Social Media Content Specialist Overview:

The Social Media Content Specialist is responsible for creating, publishing, and managing engaging organic social media content that brings the Sun Country Airlines brand to life. This role combines creative storytelling, copywriting, photography, short-form video production, and community engagement to support the company's presence across Facebook, Instagram, LinkedIn, TikTok, and other emerging platforms. Working closely with the Marketing team, this individual will identify compelling stories across the airline, capture content in the field, and develop social-first content that highlights our people, destinations, customers, and culture. The ideal candidate is a creative self-starter who is equally comfortable behind a camera, writing copy, editing video, and interacting with employees throughout the organization.

This is a part-time contract position, approximately 20 hours per week, with an anticipated duration of 9-12 months.

Essential Roles and Responsibilities:

Marketing & Social Media Content Creation

• Create engaging organic social media content for Facebook, Instagram, LinkedIn, TikTok, and other digital platforms.
• Write compelling, brand-aligned copy tailored to each social platform.
• Capture photo and video content using professional cameras and mobile devices.
• Edit short-form videos, reels, stories, and other platform-native content.
• Develop creative concepts that showcase Sun Country destinations, employees, aircraft, customers, partnerships, and company culture.
• Stay current on platform trends and recommend content ideas that align with emerging formats and audience behaviors. Assist with real-time content creation during events, launches, route announcements, and company initiatives.

Social Media Management

• Publish and schedule content across Sun Country's social media channels.
• Coordinate content calendars with the Marketing team.
• Monitor channel performance and recommend optimizations based on engagement trends.
• Maintain brand consistency across all published content.
• Assist with basic community management by responding to comments and directing customer inquiries to appropriate teams when needed.

Team Collaboration & Workflow Optimization

• Partner with the Marketing team to support brand campaigns and communications initiatives.
• Collaborate with internal departments to identify stories worth sharing.
• Work with external partners and agencies as needed to support social content initiatives.
• Maintain organized libraries of social media assets for future use.

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Journalism, Photography, Film, or a related field-or equivalent professional experience.
• 2-4 years of experience creating content for social media
• Exceptional writing and editing skills with the ability to adapt tone across multiple platforms.
• Experience creating and editing short-form video content.
• Proficiency with Adobe Creative Suite, CapCut, Canva, Final Cut Pro, or similar creative tools.
• Strong photography and mobile content creation skills.
• Ability to manage multiple priorities while meeting deadlines.
• Strong organizational skills and attention to detail.
• Experience managing social media for a consumer-facing brand.
• Experience in travel, hospitality, aviation, sports, or lifestyle brands.
• Familiarity with social media scheduling platforms.
• Basic understanding of social media analytics and performance reporting.
• Experience working with creators or influencers.

Preferred Qualifications:

• Experience managing social media for a consumer-facing brand.
• Experience in travel, hospitality, aviation, sports, or lifestyle brands.
• Familiarity with social media scheduling platforms.
• Basic understanding of social media analytics and performance reporting.
• Experience working with creators or influencers.

Compensation:

Pay range This is the base compensation hiring range for this role.

Classification:

Contract

Work Location:

Minneapolis, MN (Hybrid)

Supervisory Responsibility:

None

Work Environment:

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, and filing cabinets.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands or fingers, handle or feel; and reach with hands and arms. The employee is occasionally required to sit; climb or balance, and stoop, kneel, crouch, or crawl. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

Other Duties:

The above statements are intended to provide a summary of key responsibilities and the anticipated work environment of an accountant. They are not intended to be an all-inclusive listing of job duties. Position expectations may change as the needs, or the requirements of the organization evolve.

AAP/EEO Statement:

It is the policy of Sun Country Airlines to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law.

Sun Country Airlines respects and values every employee's contribution to our business. We believe that an important part of our strength comes from our people and their array of perspectives.

#LI-GK1