Integrated Media Manager

This is your opportunity to step into a pivotal role where your strategic media expertise will directly shape the future of mobility. Aquent is partnering with a pioneering organization at the forefront of redefining personal transportation through autonomous ride-hailing. In this dynamic position, you will lead the charge in launching and scaling revolutionary transportation services, translating your media strategies into real-world consumer adoption and transforming how people move globally.

About the Company

Our client is driven by a bold mission to introduce innovative, safe, and efficient mobility solutions on a global scale. They cultivate a highly creative and collaborative environment where groundbreaking ideas thrive, uniting a passionate team in a shared purpose to build the future of transportation. By partnering with Aquent, you will gain access to this unparalleled opportunity to leverage your expertise and make a tangible impact on a next-generation consumer experience.

The Opportunity

We are seeking a visionary media expert with a passion for innovation to drive high-impact, full-funnel campaigns across new and existing markets. You will own the end-to-end strategy and activation of integrated media campaigns, managing multi-million dollar budgets and holding external agency partners to high standards. Your work will directly contribute to market leadership and category creation, collaborating closely with internal marketing, analytics, and creative teams to ensure seamless go-to-market execution.

What You'll Do

• Own the end-to-end strategy and activation of integrated media campaigns, encompassing paid social, video, audio, display, out-of-home, search, experiential, and influencer marketing, to support critical market launches and ongoing growth initiatives.
• Manage day-to-day relationships with media agency partners, overseeing media strategy, investment, and reporting to ensure campaigns consistently align with business objectives, launch timelines, and media efficiencies.
• Collaborate closely with internal marketing and analytics teams, as well as external media and creative agencies, to ensure all media plans seamlessly reflect overall go-to-market strategies and creative requirements.
• Track cross-channel performance metrics against key business and marketing KPIs, proactively reallocating spend and creative assets based on real-time performance insights to maximize impact.
• Manage multi-million dollar media budgets, ensuring maximum return on investment (ROI), precise delivery tracking, and meticulous monthly reconciliation across all active markets.

What You'll Need

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 6-8 years of experience managing and scaling integrated, full-funnel media campaigns with multi-million dollar budgets, either in-house at a technology, mobility, automotive, or consumer brand, or at a leading media agency (heavy preference for agency background).
• Proven experience driving strategy and execution across complex media plans, adept at holding external partners accountable to tight go-to-market timelines, and balancing shifting business priorities without sacrificing execution quality.
• Deep familiarity across the modern media stack, including programmatic display/video, CTV/OTT, paid social platforms (e.g., Instagram, TikTok, YouTube), audio, linear, search, and high-impact out-of-home.
• Comfortable working with media measurement frameworks (e.g., MMM, MTA, brand lift studies, incremental lift testing) and partnering effectively with data science teams to prove media ROI.
• Strong analytical thinking paired with sharp creative instincts.
• Highly motivated and proactive, capable of operating with high autonomy in a dynamic, fast-paced environment.
• Demonstrated strategic thinking, collaborative spirit, strong sense of responsibility, and perseverance.

What Will Set You Apart

• Experience supporting new-market or new-product launches, ideally for a brand introducing a new category or hardware/service experience to consumers.
• Familiarity with reporting and data visualization tools (e.g., Tableau, Looker, GA4).
• Proven track record of cross-functional leadership and end-to-end campaign ownership as an individual contributor.
• Genuine interest in autonomous vehicles and the future of transportation.
• Experience with Influencer Marketing.