Senior Manager for Marketing and Communications, Extension Marketing and Communications

Senior Manager for Marketing and Communications, Extension Marketing and Communications
Extension - Marketing and Communications

WE
TRANSFORM LIVES.

Everything we do is designed to improve the quality of
life of the people in the state of Illinois, across the nation, and around the
world. We discover, develop, translate, and disseminate knowledge to address
societal concerns and train the next generation of experts and leaders in a way
that empowers them to expand the boundaries of science to higher levels of
understanding and influence.

Be a part
of our story. Through
learning partnerships that extend knowledge and change lives, University of
Illinois Extension provides educational programs aimed at making life better,
healthier, safer, and more profitable for individuals and their communities.
Illinois Extension has operated continuously for more than 100 years connecting
the citizens of Illinois to their land-grant university by providing
educational programming around the state. University of Illinois Extension is
based in the College of ACES and works with all colleges and units of the
University of Illinois at Urbana-Champaign.

Job SummaryResponsible for implementing strategic messaging, leading media relations and brand reputation efforts, providing team supervision and mentorship, and executing internal communications as part of the statewide Illinois Extension Marketing and Communications (MarCom) team.

Supervision and Team Leadership
* Supervise two media communications
coordinators, a media communications manager, Extra Help employees, and student
interns assigned to communications projects, including assigning work,
establishing expectations, and supporting successful project completion.
* Conduct performance reviews, provide timely
feedback on work quality and performance, establish professional development
goals, and provide supportive and corrective guidance when needed.
* Mentor and provide strategic guidance to
members of the state MarCom team, fostering collaboration, accountability,
professional growth, and an inclusive work environment.
* Collaborate with colleagues to identify,
develop, and deliver marketing and communications training and professional
development opportunities for Illinois Extension personnel.
* Comply with all University of Illinois
Extension Affirmative Action/Equal Opportunity policies, procedures, and
guidelines.

Strategic Communications, Media Relations, and Visibility
* Develop and execute media-centered communications
strategies that increase Illinois Extension's statewide visibility, strengthen
organizational reputation, and advance strategic priorities.
* Build and maintain relationships with media,
University partners, affiliate organizations, and other key stakeholders to
expand the reach and impact of Illinois Extension communications.
* Lead media relations efforts, including
identifying and developing news opportunities, coordinating media pitches, and
disseminating news releases, feature stories, and statewide messages.
* Develop key messaging strategies and
communications tools, including message frameworks, creative briefs, pitch
materials, and other resources that support consistent and effective
communications.
* Identify and pursue strategic promotional,
trade, partnership, and paid advertising opportunities in collaboration with
MarCom colleagues.
* Provide guidance on emerging communications
trends, audience needs, and opportunities to strengthen organizational
visibility and engagement.

Editorial and Content Strategy
* Lead the development and prioritization of
feature stories and other strategic content, balancing organizational
priorities with the needs of multiple stakeholders and audiences.
* Collaborate with writing, digital strategy, language
translation, design, photography, and videography staff to develop and
distribute integrated communications across platforms.
* Collaborate with the Art Director and other
creative staff to support brand unity and develop effective photography,
videography, storyboarding, and visual storytelling approaches.
* Define communications and publicity goals and
use performance data to inform content strategy, channel selection, and future
communications efforts.

Communications Operations, Planning, and Performance
* Manage the administration and documentation
of strategic marketing and communications priorities, including development of
appropriate communications plans, processes, and supporting materials.
* Collaborate with the Project Manager to
establish priorities, keep stakeholders informed, manage expectations, and
ensure communications projects remain on schedule, particularly clients without
a strategy partner.
* Support end-to-end coordination of integrated
communications campaigns in collaboration with project management, creative,
editorial, and digital staff.
* Define performance measures and prepare
regular, actionable reports on communications efforts, including print,
digital, social media, earned media, and campaign performance in collaboration
with appropriate MarCom staff.
* Develop reporting mechanisms and processes
that support consistent analysis, continuous improvement, and data-informed
decision-making.
* Assist with budget planning, monitoring, and
financial accountability for communications expenditures.

Special Projects and Organizational Support
* Lead or support special communications
initiatives that advance Illinois Extension, the College of ACES, and
University priorities.
* Provide communications expertise and support
for emerging organizational needs, high-priority initiatives, and
cross-functional projects.
* Perform other duties as assigned.

Specialty Factors

Bachelor's degree in marketing, business administration, communications, public relations, or a closely related field. Five (5) years of professional work experience in marketing, public relations, communications, brand management, or a related professional area that included experience leading strategic communications initiatives. Experience supervising, managing, or providing direct leadership to staff.

Preferred Qualifications

Master's degree in communications, marketing, education, business administration, design, international relations, public relations, or closely related field.

More than ten (10+) years of professional experience in marketing, public relations, publicity, or communications or closely related field.

Demonstrated advancement in scope of responsibility, such as increased project complexity, independent decision-making, budget responsibility, or leadership of staff or team.

Experience managing media relations at a campus, statewide, regional, or national level.

Experience working in higher education or public engagement.

Knowledge, Skills and Abilities

• Knowledge of purpose and mission of the College of Agricultural, Consumer and Environmental Sciences (ACES) and University of Illinois Extension and knowledge of best practices in accessible marketing and communications.

Appointment Information

This is a 100% full-time Civil Service 5004 - Marketing Associate position, appointed on a 12-month basis. The expected start date is as soon as possible. Salary is
competitive and commensurate with qualifications and experience, while also
considering internal equity. The budgeted salary range for the position is
$70,000 to $85,000.

For more information on Civil Service classifications, please visit the SUCSS web site at https://www.sucss.illinois.gov/pages/classspec/default.aspx.

Application Procedures & Deadline Information

Applications must be received by 6:00 pm (Central Time) on October 16, 2026. Apply for this position using the Apply Now button at the top or bottom of this posting. In order to be considered as a transfer candidate, you must apply for this position. Applications not submitted through https://jobs.illinois.edu will not be considered. If required by the position, transcripts or other documentation of credentials are to be provided no later than the first day of employment. For further information about this specific position, please contact carissa7@illinois.edu. For questions regarding the application process, please contact 217-333-2137.

At the University of Illinois Urbana-Champaign - the state's flagship public university and one of the world's leading research institutions - every staff member helps shape what's next. Founded in 1867, Illinois is home to a vibrant community of 59,000 students from all 50 states and 129 countries, supported by 15 colleges and instructional units, more than 20 research institutes, and one of the most comprehensive student service ecosystems in the nation. Whether you're empowering first-generation students, fueling breakthrough innovation, or strengthening communities across Illinois and beyond, your work here has a far-reaching and deeply meaningful impact. The university offers a highly competitive benefits package designed to support your well-being, growth, and financial security. Join a top 10 public university that has launched over 330 startups and continues to redefine excellence - where the Illinois Value Proposition ensures that your contributions are recognized, your potential is nurtured, and your career can thrive.

Champaign-Urbana

Artificial Intelligence (AI) tools may be used in some portions of the candidate review process for this position; however, all employment decisions will be made by a person.

This position is intended to be eligible for benefits. This includes Health, Dental, Vision, Life Insurance, a Retirement Plan, Paid time Off, and Tuition waivers for employees and dependents.

The
University of Illinois conducts criminal background checks on all job
candidates upon acceptance of a contingent offer. The University of Illinois
must also comply with applicable federal export control laws and regulations
and, as such, reserves the right to employ restricted party screening
procedures for applicants.

Out-of-state candidates must establish Illinois
residency within 180 calendar days of the start date for this position.
Illinois residency requires proof of a valid Illinois Driver's License or state
of Illinois ID Card. Failure to produce the required documentation within 180
calendar days will result in immediate termination of employment.

Sponsorship
for work authorization is not available for this position.

The University of Illinois System is an equal opportunity employer, including but not limited to disability and/or veteran status, and complies with all applicable state and federal employment mandates. Please visit Required Employment Notices and Posters to view our non-discrimination statement and find additional information about required background checks, sexual harassment/misconduct disclosures, and employment eligibility review through E-Verify.

Applicants with disabilities are encouraged to apply and may request a reasonable accommodation under the Americans with Disabilities Act (2008) to complete the application and/or interview process. Accommodations may also be requested on the basis of pregnancy, childbirth, and related conditions, or religion. Requests may be submitted through the reasonable accommodation portal, or by contacting the Office for Access & Equity at 217-333-0885, option #1, or accessibility@illinois.edu.

Requisition ID: 1038253

Job Category: Professional and Administrative

Apply at: https://jobs.illinois.edu