Sr. Digital Strategist

Aquent has partnered with a pioneering enterprise dedicated to powering progress and enhancing daily life through innovative solutions to find a visionary leader who will revolutionize how countless individuals interact with essential services every day. In this dynamic role, you will have a profound impact by spearheading external digital initiatives, transforming complex challenges into seamless, engaging customer experiences, and bridging the gap between business strategy and cutting-edge technology implementation.

About the Opportunity

Our client is at the forefront of digital transformation, continuously striving to improve customer experiences and operational efficiency across vital services. As a key strategic leader, you will define, drive, and deliver integrated customer journeys across diverse digital channels. This is an extraordinary opportunity to shape digital roadmaps, optimize web touchpoints, and leverage advanced analytics to deliver tangible improvements that resonate deeply with customer needs and propel business objectives forward.

Key Responsibilities

• Lead and champion external digital customer experience initiatives, ensuring alignment with overarching business objectives and enterprise priorities.
• Meticulously define digital marketing and communications projects with clear objectives, measurable success metrics, scope, timelines, and budgets to drive efficient execution.
• Apply innovative, customer-centric, and entrepreneurial approaches to solve intricate business challenges and uncover new opportunities for digital engagement.
• Manage budgeting, planning, and coordination for external professional resources, including agencies, contractors, and consultants.
• Drive strategic thinking to define and achieve business, customer experience, and engagement objectives across all digital channels, including websites and applications.
• Collaborate with diverse cross-functional teams to translate customer insights, behaviors, and pain points into improved digital experiences and tangible business results.
• Leverage customer research, analytics, feedback, and performance data to inform strategic recommendations and optimize end-to-end journeys.
• Cultivate strong relationships across marketing, communications, IT, product, analytics, and operations teams to foster integrated solutions and successful project delivery.
• Partner with UX, content strategy, creative, and development teams to deliver highly effective digital experiences and content solutions.
• Champion continuous improvement practices through rigorous testing, measurement, optimization, and the application of performance insights.

Must-Have Qualifications

• Bachelor's degree.
• 10+ years of experience in digital strategy, digital marketing, digital communications, user experience, or related disciplines, specifically leading both business and technology-focused initiatives.
• Demonstrated experience developing and executing customer-focused digital strategies that consistently drive engagement, adoption, and measurable business outcomes.

Nice-to-Have Qualifications

• Bachelor's degree in Digital Communications, Digital Marketing, User Experience, Business, Communications, or a related field.
• Exceptional project management, organizational, and prioritization skills, with the ability to expertly manage multiple initiatives and navigate ambiguity in a fast-paced environment.
• Strong analytical and problem-solving abilities, capable of interpreting complex data, identifying trends, and translating insights into actionable recommendations.
• Sound business judgment, with the ability to quickly grasp complex business challenges and assess organizational impacts.
• Working knowledge of web analytics, digital performance measurement, conversion optimization, and customer experience best practices.