Marketing Coordinator

We are seeking a dynamic, highly organized, and collaborative Marketing Coordinator to help bring seasonal brand stories to life across diverse international markets. In this role, you will act as a critical bridge between regional priorities and local realities, ensuring that marketing campaigns are executed seamlessly and resonate deeply with consumers worldwide. If you are a proactive self-starter who thrives in fast-paced, matrixed environments, this is your opportunity to drive meaningful brand engagement on a global scale.As a key member of the regional brand marketing team, you will support the delivery of seasonal marketing plans across multiple international territories. You will play a vital role in connecting product priorities with the operational needs of brand, creative, digital, and retail marketing teams. From managing seasonal product samples to coordinating seeding strategies and tracking local market activations, your work will directly influence how the brand connects with consumers and impacts the marketplace.

What You'll Do

• Lead the end-to-end ordering, allocation, tracking, and management of seasonal product samples in partnership with cross-functional teams to ensure milestones, content creation, and marketplace executions are fully supported.
• Maintain clear visibility of sample inventory and proactively resolve any delivery risks or gaps.
• Support brand leaders across key seasonal workstreams, translating strategic direction into actionable milestones, briefs, and deliverables.
• Coordinate inputs across regional and territory teams, ensuring local market insights are integrated into seasonal campaigns.
• Develop and execute seasonal seeding briefs grounded in product priorities and consumer relevance, partnering with local teams to track delivery and capture key learnings.
• Support local market activation planning, tracking execution status, and consolidating qualitative and quantitative results to improve future campaigns.
• Foster strong collaborative relationships across highly matrixed teams through clear communication and disciplined operating rhythms.

What You'll Bring

• 5+ years of experience in brand marketing, product marketing, integrated marketing, or a related field.
• Bachelor's degree at a minimum.
• Proven experience working across multiple diverse markets or within a regional marketing organization.
• Strong project management skills with a demonstrated ability to manage multiple workstreams, stakeholders, and deadlines simultaneously.
• Excellent understanding of seasonal brand marketing processes and sample management.
• Outstanding written and verbal communication skills, with the ability to draft clear briefs and concise leadership updates.
• A consumer-first mindset with exceptional attention to operational and executional detail.
• A proactive, self-starting attitude with the ability to influence without authority and build trusted cross-functional relationships.

Nice-to-Have Skills

• Previous experience within the athletic, footwear, or apparel industry.
• Comfort using data and campaign results to track progress, identify key learnings, and optimize future work.