Director, Growth & Product Marketing

This is a remote position, but you must live in one of the following states: CA, CO, CT, FL, GA, IL, MA, MD, NC, NJ, NY, OR, SC, VA, VT, and WA

The Role and Your Impact

As the founding leader of this function, you will own the end-to-end go-to-market (GTM) systems, product positioning, and sales enablement strategies. You will bridge the gap between product innovation and commercial success, transforming unique promotional efforts into repeatable, scalable programs. This is a highly collaborative role where you will partner closely with Product, Sales, and Lifecycle Marketing teams to build the systems that drive sustainable growth.

What You Will Do

• Own product positioning and messaging, translating complex features into compelling value propositions.
• Develop and execute comprehensive go-to-market strategies for new product and feature launches to drive awareness and adoption across a two-sided marketplace.
• Design, standardize, and manage tiered launch and promotion packages that can be seamlessly sold by the outreach team and fulfilled by marketing.
• Build and maintain a robust sales enablement program, equipping outreach teams with high-impact pitch materials, competitive positioning, and training.
• Lead demand generation initiatives, including webinars, open calls, and referral programs, to consistently feed the sales pipeline.
• Standardize marketing processes, templates, and briefs to optimize efficiency and cross-functional collaboration.
• Define and monitor key performance indicators (KPIs) to measure product adoption, enablement success, and launch performance.

What You Bring

• Proven leadership experience in product marketing, with a track record of building scalable programs and GTM systems from scratch.
• Exceptional ability to translate product capabilities into clear, audience-facing narratives.
• Demonstrated experience in sales enablement, including creating tools, training, and content that measurably improve team performance.
• A highly data-driven mindset with the ability to define KPIs and leverage metrics for continuous improvement.
• Strong cross-functional leadership skills, with the ability to influence and collaborate across Product, Sales, and Marketing teams.
• Experience with CRM strategy, marketing automation platforms, and modern marketing technology stacks.